Re-Design & Development of a Branded Watches and Jewelry Store on Magento

Client's Objective

The client, Watchworld, wanted us to re-design their store as they outgrew their website and were finding it difficult to manage the store. Also, the front-end design of the store was less refined and failed to attract the visitors. Watchworld wanted us to design a store on a platform that would enable them to upload products in bulk and lay a strong foundation for their growth in the future. They also wanted us to re-design their store for an improved presentation of products, site's performance and traffic, user-friendliness and shopping experience, and customer engagement and conversion ratio.

Issues with the existing website:

SunTec India was asked not only to re-design the store but to revolutionize the client's presence on the Web. When we reviewed the website, we found the following issues:

• The existing site's URLs were poorly optimized for search engines and the site had poor conversion capabilities.
• The existing CMS had low customization capabilities.
• The design failed to deliver the brand message perfectly and in a straightforward manner.

The project was a complex one with multifaceted requirements of enhancement of design, user experience, technology and custom capabilities.

• We used Magento as the eCommerce platform to re-design the website of our client. The website now has a professional and modern design with a smoothly finished layout.
• We redesigned the interface and made it user-friendly and easily navigable.
• We displayed high resolution images on the home page to attract visitors' attention.
• To position our client's website on the top of the search engine rankings, we integrated the SEO Suite Pro. The site now has excellent SEO and SEA capabilities.
• We then improved the site's loading speed. This website is one of the fastest loading website that we have delivered.
• The site now has an advanced shop search filtering system by category and brand, and it assures high usability across multiple devices.
• A category menu was placed on the top of the page, making it easy for the users to identify the products that our client offers.
• We also used the sliding functionality on the banners and drop-down functionality on the categories for enhancing the visuals of the site.

• Additionally, we also integrated the website with tools like Mailchimp, Megamenu, Google Adwords, etc.
• We also installed additional functionality modules like a rollover image zoom for improved presentation of the products.
• The main menu helps a visitor in easily reaching to the core sections of our client's website.
• To allow safe and secure onsite payments, we integrated Docdata payment gateway using secure server protocols.
• From browsing through the pages to the checkout process, the site ensures a smooth process flow.
• The reduced time from order placement to fulfillment in the re-designed website gives optimum satisfaction to the customers.
• We used a multi-lingual extension to allow our client in targeting global audiences.
• In the upper right hand corner, users can find a login register option which was nowhere to be found on the old website. With the help of this option, our client can give more personalized services to their customers.

• Magento
• Photoshop (CS6)
• HTML5/ CSS3

• JavaScript
• MySQL

• Enhanced, user-friendly and easily navigable design and user interface
• Responsive Magento store

• Key integrations include Mailchimp, SEO suite pro, Megamenu, Google Adwords, Docdata payment gateway
• The client was also able to automate some tasks which they had to do manually on the previous website.