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CASE STUDY: Re-Design & Development of a Branded Watches and Jewelry Store on Magento

Client: Watchworld

  • Magento Web Design
  • Magento Web Development
  • Magento Development Company
  • Magento Development Company
  • Magento Development Company

Client Background:

Watchworld is an online store that deals in branded watches and jewelry. Users can find watches from world-renowned brands like Guess, Tommy Hilfiger, Hugo Boss, Swatch, Swarovski, Tissot, Michael Kors and several others. The client is the official reseller of the watch and jewelry brands. Every watch that they sell is accompanied by a valid warranty certificate which can be used worldwide at the official reseller stores of the brands.

Client’s Objective:

The client, Watchworld, wanted us to re-design their store as they outgrew their website and were finding it difficult to manage the store. Also, the front-end design of the store was less refined and failed to attract the visitors. Watchworld wanted us to design a store on a platform that would enable them to upload products in bulk and lay a strong foundation for their growth in the future. They also wanted us to re-design their store for an improved presentation of products, site’s performance and traffic, user-friendliness and shopping experience, and customer engagement and conversion ratio.

Issues with the existing website:

SunTec was asked not only to re-design the store but to revolutionize the client’s presence on the Web. When we reviewed the website, we found the following issues:

The project was a complex one with multifaceted requirements of enhancement of design, user experience, technology and custom capabilities.

Solutions Offered by SunTec:

SunTec was asked to step in and re-design the store. We collected the data about the visitors’ preferences to get the big picture before beginning with the project. Based on the data, we provided solutions that future proofed the website and made sure that our client only needed to update the content and never face the situation of re-designing the entire website for any performance related issues. Here are the solutions that we provided and the post-redesigning features of the website:

Technologies Used:

To give our client a search engine friendly, easily navigable, well-structured and an aesthetically pleasing website, we used the following technologies:

  • Magento
  • Photoshop (CS6)
  • HTML5/ CSS3
  • JavaScript
  • MySQL


How Can We Help You?
At SunTec, we offer comprehensive Magento development services for a range of businesses and verticals. To learn more about our services or for a free website review, kindly get in touch with us at info@suntecindia.com.