Client Success Story

Achieving a 41.58% Sales Surge in Six Months Through Strategic Ads and Brand Storefront Optimization

41.58%

Sales Growth
on Amazon

29.33%

Reduction in
TACOS

40.36%

More Ordered
Units

Service

  • Amazon PPC Management
  • Amazon SEO
  • Amazon Storefront Designing

Platforms

  • Amazon Marketplace
Project overview

Tackling Conversion Challenges and Brand Visibility Issues with Amazon PPC Solutions

Our client, a leading U.S. outdoor storage solutions brand, faced falling sales and weak engagement on Amazon despite a growing market. The SunTec India team stepped in to tackle low conversions, poor ad engagement, ineffective creative strategies, and underutilized traffic sources. Through data-driven Amazon PPC management, landing page optimization, content enhancements, and brand storytelling, we improved the client’s Amazon store performance, laying the groundwork for long-term, scalable growth.

The client

A US-Based Leading Outdoor Gear Brand

Our client is an American brand known for its craftsmanship in gear for fishing, hunting, and outdoor lifestyles, with a specialization in storage solutions. The company offers a wide range of products for dedicated anglers, from rod and reel racks to bow racks and game room accessories. With an expanding e-commerce presence, primarily on Amazon USA, the brand catered to outdoor enthusiasts seeking rugged and aesthetically pleasing storage options. Despite a strong product line and initial success on Amazon, the client began to struggle with sustaining sales.

The opportunity

Untapped Potential in the Outdoor Recreation Market

The U.S. outdoor recreation sector—especially the fishing and hunting gear category—has seen steady, year-over-year growth, with Amazon driving the majority of purchases. Our client, an early adopter among American outdoor brands selling online, had a strong foothold on both Amazon and their own e-commerce site. Despite this advantage, their product catalog started to underperform: sales were dropping, category growth was flat, and increasing ad spend failed to generate meaningful conversions.

Project Requirements

Building a Scalable Growth Framework for Amazon Without Inflating Ad Spend

The client needed the following to improve Amazon performance and achieve both short-term fixes and long-term success:

  • Content & Storefront Overhaul- Revamp the Amazon Brand Store and product listings to deliver a more engaging, conversion-focused experience.
  • Amazon Ads Management- Improve ad targeting, landing page alignment, and cost-per-click (CPC) management to reduce wasted spend and boost ROI.
  • Visual Storytelling & Branding- Introduce compelling imagery, infographics, and product videos to strengthen brand identity and resonate with outdoor enthusiasts.
  • Traffic Diversification- Expand beyond Amazon ads by leveraging social media campaign management, the client’s D2C store, and cross-channel promotions to funnel high-intent traffic to Amazon.
  • Category Expansion- Explore adjacent, lower-CPC categories for additional visibility and incremental conversions.
THE CHALLENGE

Achieving Sustainable Growth Without Overspending on Amazon Ads

Key Findings from the Audit:

The client operates in a data-intensive MRO industry, requiring the management of extensive datasets containing product information, often in the form of unstructured short descriptions across multiple languages. Hence, some challenges that our team encountered were:

  • User Experience Gaps

    Shoppers arriving through the Amazon Brand Store weren't converting, while ad-click visitors landed on poorly optimized pages that failed to engage. The ad copies were functional but uninspiring, lacking the emotional tone that connects with passionate outdoor enthusiasts.

  • Operational Inefficiencies

    Frequent switching between FBA and third-party shipping led to delays and customer service issues, ultimately harming the brand’s reputation. Additionally, the brand’s ecommerce site and social channels sent no traffic to Amazon—missing a major cross-channel opportunity.

  • Strategic Blind Spots

    The brand relied heavily on high-CPC primary categories while overlooking second-tier categories that could have delivered incremental, lower-cost sales. Product listings also lacked compelling lifestyle images and infographics, leaving buyers without the visual storytelling they needed.

Core Challenges to Overcome:

  • Restore client's growth while maintaining current ad spend levels
  • Regain competitive advantage against better-positioned emerging sellers
  • Resolve inventory overflow issues, driving up warehousing expenses
  • Create a sustainable growth model beyond Amazon's advertising ecosystem
OUR SOLUTION

Addressing Conversion Gaps, Ad Challenges, and Brand Storytelling to Drive Measurable Growth on Amazon

We developed a comprehensive Amazon growth plan focused on improving conversions, ad performance, and brand visibility through targeted strategies. To execute this plan effectively, we first delegated a specialized team that included Amazon PPC and SEO experts, product display page designers, eCommerce copywriters, and image editors.

1

Designed Conversion-Centric Amazon Brand Storefront

  • Redesigned the storefront to clearly distinguish bestsellers and the next line of favorites.
  • Simplified the interface to make navigation to product pages easier and more intuitive.
  • Expanded product categories to reduce homepage clutter and improve organization.
  • Added brand-explainer videos to provide shoppers with a more informed buying experience.
  • Developed multiple landing page variations to showcase the storefront differently during seasonal promotions and campaigns.
2

Optimized, Redesigned Amazon Ad Landing Pages

  • Defined preferred landing pages for top-tier ad campaigns as part of Amazon SEO services.
  • Utilized the Amazon brand store page, category pages, and product listings as different landing page options.
  • Optimized listing copy and visuals on each landing page to complement active ads.
  • Ensured that product highlights, benefits, and key differentiators were highlighted on every landing page.
3

Revived Second-Tier Product Sales

  • Identified products with the potential to become the next bestsellers.
  • Developed an inventory discovery strategy using category-level exposure on the Amazon storefront.
  • Launched dedicated Sponsored Product campaigns for high-potential, low-performing SKUs.
  • Used cross-promotion by integrating slow-moving products in A+ product comparisons.
  • Applied dynamic bidding to maximize visibility of second-tier items during peak search activity.
4

Expanded Advertising Reach in Related, Second-Tier Amazon Categories

  • Moved beyond advertising only within the brand’s primary category.
  • Identified closely related subcategories to expand and diversify Amazon ad placement.
  • Launched display ad campaigns in these adjacent categories to reach cross-category shoppers.
  • Set competitive, low-cost CPC bids to drive brand visibility, clicks, and conversions from a broader audience.
5

Improved Ad Messaging and Product Images

  • Provided Amazon ads copywriting to replace basic content with benefit-driven messaging that clearly communicated value to shoppers.
  • Incorporated emotional triggers and urgency cues to improve engagement and increase click-through rates.
  • Curated high-quality lifestyle images for display ads and produced short video snippets for Sponsored Brand ads to demonstrate product utility and visual appeal.
6

Generated Traffic Diversification

  • Launched social media retargeting campaigns to direct high-intent audiences to Amazon listings.
  • Linked the client’s D2C store promotions to Amazon product pages to leverage omni-channel traffic.
  • Developed single-click shopping paths on the storefront to minimize bounce rates and boost conversions.

Project Outcomes

The six-month performance on Amazon shows a significant turnaround. Comparing December 2024 to May 2025 with the previous six months (June 2024 to November 2024), sales on the brand’s Amazon Vendor store increased by 41.58%.

Attributes June 2024 - November 2024 December 2024 - May 2025 % Changes
Order Revenue $107,3401.53 $151,9781.53 41.58%
Ordered Units 26961 37845 40.36%
Shipped Revenue $101,2444.31 $147,8201.41 46.00%
Shipped COGS $853,855.40 $113,3281.21 32.72%
Shipped Units 31124 39835 27.98%
TACOS 11.18% 7.90% 29.33%
Amazon months sale data
CONTACT US

Struggling With Rising Ad Costs and Stagnant Sales?

We optimize Amazon ads, landing pages, and creatives to drive measurable growth—without increasing your ad spend. To learn more or share your challenges, reach us at info@suntecindia.com