Top SEO Practices to Drive More Traffic to your Shopify Store

Maximize Traffic to your Shopify Store: Effective SEO Techniques

Shopify
Top SEO Practices to Drive More Traffic to your Shopify Store

Did you know that 49% of online shoppers start their product search with search engines like Google? That’s a staggering number of potential customers starting their shopping journey with a simple search. But here’s the question: Is your Shopify store showing up in those search results? If not, you’re losing out on significant traffic and sales.

Read More Maximize Traffic to your Shopify Store: Effective SEO Techniques
AI powered site search optimization

How to reduce search abandonment with AI-powered site search

AI/ML

Search abandonment – where a visitor uses the search bar to find something on your website but does not get the desired results – costs retailers over $234 dollars in the US and over $2 trillion across the globe annually. These numbers not only represent lost sales opportunities but also point out a recurring problem of poor site search optimization, which leads to poor user experience. 

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suppressed Amazon listing

Suppressed listings on Amazon: How to fix them and avoid a repeat occurrence

Amazon
suppressed Amazon listings

David, a retailer specializing in eco-friendly products, faced a setback when he found out that his best-selling item was no longer showing up in Amazon’s search results. His bamboo toothbrushes were a hit with environmentally conscious customers looking for alternatives to plastic brushes. During a routine check of his sales metrics, he noticed a sudden decline in sales for this product. Worried, he investigated his Amazon inventory page and realized that the bamboo toothbrush listing had been marked as ‘suppressed’ by Amazon due to violations of content policies.

Read More Suppressed listings on Amazon: How to fix them and avoid a repeat occurrence
AI Search Engine and the Future of Information Ownership

AI search engines and the future of information ownership

Digital Marketing
AI search engines and the future of information ownership

As businesses that rely on Google for traffic and leads, what is our future?

Right after artificial intelligence became mainstream (thanks to ChatGPT), OpenAI and Microsoft began facing lawsuits. Google was next as it decided to openly build SGE (search generative experience)- an AI search engine. 

These lawsuits may be multiple, but they all highlight a single problem- How is it fair for big players to use information that does not belong to them to train their respective AI systems? Why is it okay for them to present information taken from a third party as responses when their AI tool/search engine is queried?

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Content Scaling with AI & Why Human Intervention Is Needed

How to Scale Content Creation with AI (and Why Human Intervention is Still Required)

Data - AI/ML
Content Scaling with AI & Why Human Intervention Is Needed

There has been a constant buzz around AI and ChatGPT, the most widely known AI-based content generation tool, for quite some time now. Perhaps you’ve already tried it, or maybe you’re considering taking the plunge. With more than 100 Million active users of ChatGPT alone, there has been an explosion of AI-based content generation tools in the market, including Copy.ai, Writesonic, Copymatic, etc.

Read More How to Scale Content Creation with AI (and Why Human Intervention is Still Required)
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