Client Success Story

Driving Expansion & Sales for a UK Auto Parts Distributor Through eBay Account Management and Multi-Channel Management Support

96.3%

On-Time Delivery
Rate

0.6%

Order Cancellation
Rate

96.0%

Seller Response
Rate

Service

  • eBay Account Management
  • Product Listing & Management

Platform

  • eBay
  • Amazon
  • Wix
  • OnBuy
THE CLIENT

A Trusted Name in Authentic Auto Parts Distribution

Our client is one of the leading distributors of authentic auto parts in the UK. Headquartered in Brackley, England, the company has been operating since 2015. It serves as an independent distributor specializing in authentic parts for prominent American car brands such as Ford, Chrysler, Dodge, and Jeep. The company has also broadened its catalog to include components for a wide range of European and international makes, including BMW, Mercedes-Benz, Volvo, and Nissan.

PROJECT REQUIREMENTS

Accurate Product Listings, Timely Updates, and Scalable Support Across Multiple Platforms

The client initially required eBay account management support, including product catalog maintenance, which later expanded to support across multiple online marketplaces. The key requirements were:

Product Listing on eBay

  • Create new product listings in accordance with detailed guidelines provided by the client.
  • Ensure accurate and complete manual addition of fitment data (vehicle compatibility) for each listing, aligned with ACES standards.

Ongoing Price and Inventory Updates

  • Monitor and update product pricing and stock levels regularly.
  • Use eBay’s Listings Report or client-shared data to identify SKUs that require updates.
  • Prepare and upload inventory update templates or share them with the client for processing.

Platform Expansion and Growth

  • Following an on-site visit and strategic discussions, the client identified opportunities to expand beyond eBay, handling operations across Amazon, OnBuy, and Wix. This needed a phased growth of the project.
PROJECT CHALLENGES

Addressing eBay Listing Accuracy, Vehicle Fitment Selection, and Workflow Constraints

While the project offered strong growth potential, it also came with a set of unique challenges, particularly related to platform limitations, process intricacies, and strict formatting requirements. These challenges required close attention to detail and consistent quality control.

Title Formatting Sensitivity

  • Each product title must begin with the word "For" followed by the car make (e.g., "For BMW...").
  • Any deviation from this rule can affect visibility and compliance; if such an error is discovered post-listing, it must be escalated to the client immediately.

Fitment Selection Complexity (eBay-Specific)

  • Selecting the correct vehicle fitment is a time-intensive and detailed process.
  • Fitments must match the exact Make, Model, Variant, Engine Type, and Year Range.
  • The eBay admin panel often refreshes unexpectedly, causing loss of progress in fitment selection and requiring the team to redo the task.

Platform Performance Issues

  • The eBay admin panel can sometimes be slow, leading to reduced workflow efficiency.
  • Intermittent lags and refreshes affect productivity and increase the risk of errors.

Strict Quality Expectations

  • Given the technical nature of automotive parts, the client maintained extremely high expectations for listing accuracy.
  • This required a structured, multi-level quality control process to ensure every listing met exact specifications before going live.
OUR SOLUTION

Comprehensive eBay Account Management with Marketplace Expansion to Amazon, OnBuy & Wix

Starting with three full-time members handling eBay listings, the team expanded to 11 specialists managing listings, updates, and customer support across multiple channels.

1

eBay Product Listing Management

We established a dedicated team trained thoroughly on the client’s product types, listing format, and platform-specific guidelines. Our listing process included:

  • Data enrichment: Extracting product details from multiple vendor sources shared by the client.
  • Product Data Management: Structuring product information in line with PIES standards, including title, description, compatibility, condition, and specifications, according to client-defined standards.
  • Fitment Accuracy: Manually selecting accurate fitments by ensuring a perfect match for Make, Model, Variant, Engine Type, and Year Range.
  • Error Mitigation: Pre-emptive checks during entry and proactive communication to resolve any ambiguous or missing data.
2

Price and Inventory Management

To ensure up-to-date and accurate listings across all platforms, we built a streamlined process for real-time pricing and stock updates:

  • Vendor Price Monitoring: Regularly tracked pricing updates from vendor feeds to reflect the latest costs and maintain competitive pricing.
  • Report Handling: Exporting eBay’s full Listings Report or using data shared by the client.
  • SKU Mapping: Identifying products requiring updates by matching SKUs and Item IDs.
  • Update Preparation: Populating client-defined templates with new pricing and inventory values.
  • Execution: Either uploading the update file directly or sending it back to the client for final action, depending on the platform and client preference.
3

Customer Support Integration

To enhance the overall buyer experience and support the client’s sales efforts, we provided real-time assistance:

  • Direct Query Handling: Responding to customer questions via eBay’s messaging system and email.
  • Sales Impact: Improved response times, reduced return rates, and contributed to a stronger seller rating.
  • Reputation Management: Helped the client build trust with buyers by offering prompt and helpful responses.
4

Multi-Level Quality Control Process

Understanding the critical nature of product accuracy in the automotive domain, we implemented a rigorous, multi-stage QC system:

  • Initial QC by Resource: Every team member reviews their listings before submission, checking for formatting, completeness, and fitment accuracy.
  • Team Lead Review: A random sample from each batch is verified by the team lead for consistency and adherence to client expectations.
  • Cross-Validation: All product information is checked against vendor sources and client-provided instructions to eliminate discrepancies.
  • Checklist-Based Review: A structured checklist is used to validate:
    • Accuracy of source data
    • Correct selection of fitments
    • Title formatting compliance
    • Completeness of product details
    • Adherence to the most current guidelines
  • Final QC by Client: Listings are shared with the client for a final review before they go live.

Project Acquisition Journey

  • Phase I – Initial Engagement on eBay

    The client began by assigning product listing tasks on an hourly basis for their eBay store. This phase was focused on delivering accuracy, fast turnaround, and mastering their specific formatting and fitment requirements.

  • Phase II – Expansion to OnBuy

    After a successful collaboration during Phase, the client extended the scope to include OnBuy.com. The team quickly adapted and ensured consistent listing quality on this additional marketplace.

  • Phase III – Wix Channel Added

    To support a broader online reach, the client brought in Wix.com as another sales platform. This marked a shift toward multi-channel marketplace management, requiring the team to juggle listings across different interfaces and standards.

  • Phase IV – Dedicated eBay Team Deployed

    As the workload increased on eBay, the client moved to a dedicated resource model, onboarding three full-time team members to manage product listings, pricing updates, and fitments with greater efficiency.

  • Phase V – Full-Scale, Multi-Platform Support

    The client expanded the team to 11 full-time members. The team now manages product uploads, pricing, inventory, and customer queries across eBay, Amazon, OnBuy, and Wix, supporting the client’s complete multi-channel marketplace operations.

Project Outcomes

Our support has contributed to consistently strong seller metrics, as demonstrated by performance data over a one-month period reflecting accuracy in listings, prompt order handling, and responsive customer support. Here are the key outcomes:

On-Time Delivery – 96.3%

Our team maintained a 96.3% on-time delivery rate, exceeding eBay’s required standard of 95%.

Cancellations – 0.6%

Order cancellations were kept to just 0.6%, well below the platform's maximum acceptable rate of 2%.

Valid Tracking – 99.2%

With a 99.2% valid tracking rate, the team significantly outperformed the platform standard of 95%.

Seller Response Rate – 96.0%

The seller response rate stood at 96.0%, above the platform’s benchmark of 90%.

CONTACT US

Looking to streamline your eBay operations or expand to multiple marketplaces?

Collaborate with us and hire experienced marketplace specialists. Write to us at info@suntecindia.com