Our client is a U.S.-based eCommerce retailer specializing in vehicle parts and accessories, serving both everyday consumers and professional mechanics. In 2017, they approached us with the goal of launching on Walmart Marketplace and gaining a competitive edge in the fragmented auto parts category. With a large, diverse catalog, they needed a strategic partner to build and manage their Walmart operations end-to-end—from initial setup to full-scale execution.
The client sought a comprehensive, end-to-end solution for Walmart seller central management. The core requirements included:
This project posed several operational and technical challenges that required precise execution:
The catalog included over 400,000 SKUs, each with detailed specifications such as make, model, year compatibility, and supplier-specific attributes—requiring ongoing structuring and optimization.
Many buyers had technical or compatibility-related queries that required expert-level product knowledge and real-time support, especially for fitment, installation, and part compatibility.
Frequent changes in pricing, specifications, and availability from multiple suppliers made real-time data accuracy critical to prevent listing errors, overselling, or compliance issues.
The client needed a Subject Matter Expert (SME) to deeply understand the catalog, accurately categorize products, and ensure listings aligned with Walmart’s structure and customer expectations.
Orders needed to be routed to the right supplier instantly, tracked across the supply chain, and updated in real time to customers
The client needed a pricing strategy that could dynamically adjust across a massive catalog to remain competitive, avoid pricing conflicts, and protect profitability.
Navigating Walmart’s strict content, fulfillment, and seller rating policies, which if violated, could risk account suspension.
We implemented a multi-tiered, proactive strategy driven by automation, manual oversight, and subject matter expertise to address each of these challenges.
We implemented a proactive catalog management approach to ensure that all products were listed with optimized content, compliant attributes, and high-resolution images. Our team manually reviewed and structured product data to align with Walmart’s listing standards, focusing on accurate titles, categorization, and fitment information specific to the vehicle parts category. We regularly audited the catalog for incomplete or duplicate listings, corrected attribute mismatches, and ensured ongoing consistency across supplier feeds.
We ensured that all orders were processed in real time and that customers were consistently informed about their order status. Each order was verified for product accuracy, shipping address, quantity, and pricing before placement on the suppliers’ portals. If a supplier was out of stock, we immediately sourced the item from alternate suppliers to minimize cancellations and delays. We closely monitored inventory availability and updated every stage of the process within Walmart Seller Center—uploading tracking numbers as soon as they were received.
To manage exceptions effectively, we implemented SOPs for handling backorders, split shipments, and customer-requested changes, and proactively reached out to customers about any stock issues or delivery delays to discuss alternatives and maintain high satisfaction. This structured approach improved overall fulfillment reliability while reducing negative reviews and cancellations.
We developed a structured customer support workflow to ensure all inquiries were addressed promptly, accurately, and in line with Walmart’s response time expectations. Our eCommerce support team was trained specifically on the client’s product line, enabling them to handle technical questions related to fitment, compatibility, and installation. We enforced a same-day response policy for all customer messages and created internal reference guides to maintain consistency in responses. This approach improved customer satisfaction, reduced repetitive queries, and contributed to positive seller ratings.
To maintain competitive pricing across a catalog of over 400,000 SKUs, we integrated Flashpricer—Walmart’s trusted repricing tool. This allowed us to automate real-time price tracking & adjustments based on marketplace trends, competitor pricing, and Buy Box data. We configured custom pricing rules to balance competitiveness with margin protection, ensuring consistent Buy Box performance without undercutting profitability. The automation minimized manual intervention while keeping pricing strategies aligned with the client’s business objectives and Walmart’s pricing policies.
As part of our comprehensive seller performance strategy, we implemented a rigorous marketplace health monitoring process to safeguard the client’s account performance on Walmart. This involved conducting weekly audits of key performance metrics such as order defect rates, on-time shipping, and customer service response times. By identifying and addressing any potential violations, we were able to take preemptive actions to preserve account health. In parallel, we maintained a direct feedback loop with Walmart support, enabling us to escalate and resolve issues (when they occurred) swiftly, minimizing downtime, avoiding penalties, and ensuring uninterrupted selling privileges.
Our hands-on management, strategic automation, and deep product knowledge led to transformative results:
On-time Delivery
well above the standard of 95%
Cancellations
far below the 2% threshold
Valid Tracking
exceeding the 99% standard
Seller Response Rate
well above the required 95%
Our team can identify gaps and optimize your operations. Get started with a free account audit today. Contact us at info@suntecindia.com