Engaging content on a product page can transform a casual browser into a buyer! While the impact of a creative & compelling product description is largely understood, many business owners might not realize the challenges associated with creating product descriptions for a highly organized marketplace like Amazon. Unlike other eCommerce platforms, Amazon presents many guidelines for content that shows on its product listings. Similarly, Amazon’s search algorithms require a different type of content optimization approach. When done correctly, and by following Amazon’s copywriting guidelines, the right product copy can boost traffic and raise conversion rates—this is why investing in an Amazon content writer is a wise business decision!
We understand the challenges of creating Amazon product descriptions that can inspire sales. Shoppers have a short attention span. One glimpse at the product listing should be able to make a great first impression. The content on display should keep the prospective buyer hooked on for a few minutes, increasing the chances of a sale. Our Amazon copywriters are trained to write for such a demanding ecosystem. Factual, logical, and persuasive, our Amazon marketplace content has the right mix of words that is needed across a buyer’s journey. This includes:
Amazon is an opportunistic marketplace where retailers need to outperform each other. It is difficult to always be at the top the pricing game or constantly invest more in Amazon ads. You need to find a way to stay ahead of the curve by making your product listing stand apart from the rest to create organic traffic. Yes, using high-resolution images is an integral part of doing so but product listings that educate, engage, and enthrall a shopper with persuasive content are equally vital.
A compelling description has every chance of gaining more visibility on the search result pages. This means reduced expenditure on activities like Amazon advertising campaigns as high-quality, SEO-friendly content has a higher probability of gaining organic visibility.
Our team of Amazon content developers knows how to upsell a product’s exclusive features and to make simple functionalities look special. Inherently rich with contextual keywords, these product copies can be emotive, purely information, or as we recommend, a blend of both, ensuring that they appeal to all types of buyers’ demographics.
Our content developers have written across a wide range of Amazon’s product categories and sub-categories. They have the skills to create descriptions with limited product details, ensuring the content is always enriched with relevant keywords and complies with Amazon’s best copywriting practices. We also have niche-specific copywriters. You get the assurance of finding a relevant Amazon content writer whether you are vendor of automobile accessories or a reseller of gardening supplies. Sometimes, the content needs to be peppered with native expressions and industry terms. Our eCommerce content writers are ready for such challenges, delivering smartly crafted product copies that appeal to all types of shopping preferences.
We often see Amazon sellers wary of trying Amazon copywriting services because they believe their product lacks sufficient information to create a compelling product description. However, this is where we are different from other Amazon copywriting service providers. Our team of content writers can conduct online research to find more details for creating a product copy that inspires more buying confidence. If this means processing raw information like product notes shared by your marketing team or extracting technical specifications from a product user guide, trust our Amazon content writers to get the job done.
The typical content writer is not likely to be updated about the changes in content publishing standards that we often spot in Seller Central support pages. Some regulations differ across Amazon’s regional marketplaces. The same rules might work slightly differently across the US, UK, or Australian storefronts. This is particularly true for some words/verbiages that are barred in sensitive product categories. Similarly, some products need to be written about very carefully to avoid being deemed as offensive or overtly promotional nature.
To be effective in terms of fueling more sales, a product description should perform, and it needs to follow multiple Amazon guidelines. The writing challenge is not about being a grammar guru or possessing a novelist-type writing style. As a brand creator & owner, you might feel you are the best person to write about your product. While that might be true, creating Amazon product descriptions comes with many unique challenges, such as:
Our Amazon copywriters habitually write in an optimized manner that goes beyond the scope of inserting keywords. When writers understand digital marketing strategies and buying mindsets, they are more likely to create a description that makes the product feel relevant, a good fit into different lifestyles. These product copies rank higher not just on Amazon’s search result pages, but thorough optimization also prepares the product page to perform better on global search engines like Google and Bing, bringing in clicks apart from Amazon shoppers.
Along with the promise of 100% unique content, you get the assurance of product descriptions that are:
If you wish to know more about our Amazon product description writing services, please share your requirements at email@example.com
This service is free of charge and any risk. Our copywriting experts will create a description for your review before you hire our Amazon content development services