Our client is a US-based specialty provider of high-quality storage solutions tailored for outdoor enthusiasts and sportsmen. Their product line includes racks and organizers for fishing gear, firearms (with a focus on gun storage racks), and archery equipment. Designed with versatility in mind, their storage systems come in wall-mounted, ground-based, and boat-friendly options, making them ideal for garages, game rooms, hunting lodges, or outdoor expeditions.
The client sought to strengthen their presence in the highly competitive outdoor gear market by enhancing the visibility and performance of their storage solutions across online platforms. Their key requirements included:
While aiming to grow their presence on Walmart Marketplace, the client faced several challenges that limited their product visibility and sales performance:
The client’s listings had low Quality Scores, resulting in reduced visibility and weaker ad performance. To overcome this, product content, such as titles, bullet points, and descriptions, needed significant enhancement.
Selecting the right advertising type and maintaining balanced bid levels with daily budgets was a challenge. Without continuous monitoring, the client risked both overspending and underspending, reducing ad efficiency.
Managing high-traffic and long-tail keywords in ads was difficult, and product content wasn’t fully aligned with the keyword strategy. This mismatch limited both organic rankings and ad effectiveness.
The fishing and hunting storage niche is saturated with competing brands, making it harder for the client’s products to stand out in Walmart search results.
Product images, descriptions, and tone varied across listings, weakening brand identity and making the overall catalog appear less professional to shoppers.
The client lacked clear reporting and insights into which keywords, ads, and products were driving the best results, making it difficult to optimize campaigns strategically.
To help the client improve product visibility, strengthen Walmart search performance, and drive measurable sales growth, we focused on a complete management of their Walmart Seller Account.
As part of our Walmart SEO services, we delegated three dedicated resources to rewrite product titles, refine descriptions, and update backend attributes using targeted keyword research.
Our eCommerce product photo editing team created new lifestyle images, infographics, and comparison visuals to make the client’s products more appealing and aligned with Walmart’s content guidelines. The visuals showcased products in real-life settings like garages, boats, and lodges, helping shoppers connect with use cases.
As a part of Walmart advertising services, we built a structured campaign framework across Sponsored Products, Sponsored Brands, SEM, and Display Ads. A dedicated ad manager handled daily budget monitoring and applied Walmart Growth Hub insights to refine targeting. We balanced automatic campaigns for discovery with manual ones for precision, improving both traffic quality and ROAS.
We launched a mix of Walmart promotions and seasonal deals, including bundled offers and limited-time discounts, to create urgency and appeal to cost-conscious customers. We also implemented dedicated tracking to monitor coupon redemptions and refine promotional strategies based on performance data.
We continuously monitored competitor listings, pricing strategies, and ad placements to ensure the client’s products remained competitive in Walmart search results. This helped us identify market gaps, refine pricing, and position the client’s storage solutions as a stronger alternative in the outdoor gear category.
We set up a centralized reporting system to monitor key performance indicators such as CTR, CVR, CPC, and ROAS in real time. By running weekly performance audits, we identified what was working, cut down on underperforming campaigns, and redirected budget toward high-performing products. This agile approach ensured smarter ad spend and sustained growth.
I’ve been really happy with the results we’ve seen. Our products are finally showing up where they should, and sales are climbing steadily. It feels good to know the work is paying off and that we’re getting noticed in such a competitive space.
- James Carter, Operations Director
| Metrics | Mar 2025- May 2025 | June 2025 - August 2025 | Change in Percentage |
|---|---|---|---|
| Units Ordered | 194 | 484 | 149% |
| Sessions - Total | 210 | 505 | 140% |
| Offer Pageviews | 6927 | 12210 | 76% |
| Sales from Ordered Products | $8,676.43 | $14,517.07 | 67% |
As an approved Walmart marketplace solution provider, we support Walmart sellers at every stage—whether you’re a new seller struggling to get started or an established brand managing thousands of SKUs. From marketing services that drive visibility and sales to full account management for smooth operations, we help you scale on Walmart Marketplace.
Connect with us at info@suntecindia.com.