Established in 1964, our client provides tailor-made rubber stamps and notary supplies in the United States. Their company offers a considerable number of seals and stamps designed to meet the needs of engineers, architects, and other professionals. In order to reach a wider audience and scale their business, they are also selling their products on major online marketplaces.
Though our client had a well-established business, it faced significant challenges in terms of visibility and sales growth. After analyzing the client's website and its online presence across marketplaces, we identified the following challenges-
After defining the scope of work for the client, we offered the following solutions to the client-
While new products were continuously added to the client's website and marketplaces (Amazon, Etsy, and eBay), the listings were not optimized. Hence, our experts reviewed and worked on each listing to ensure:
Our experts conducted a comprehensive analysis of the client's top competitors to study their online presence, social media presence, marketing strategies, backlink profiles, etc. We further used scraping methods to gain insights into their pricing and performance.
We conducted extensive keyword research to find a list of relevant keywords based on search volume, competition, and relevance of keywords. We further prioritized keywords based on their potential to drive targeted traffic and conversions.
As the client has several on-page issues, we successfully helped the client overcome their challenges by-
To drive referral traffic, our focus was on high-quality backlink building from authoritative websites. Through targeted outreach, we secured guest posting opportunities on relevant platforms to drive relevant traffic back to their website.
As a part of PPC management services, our team focused on targeting the right set of keywords, optimizing bidding strategies, and crafting compelling ad copy that resonated with the target audience to drive better results for the client's Google Ads campaigns.
To maximize the client's presence and opportunities on Amazon, we assigned two dedicated resources to handle Amazon marketing. In addition to our focus on Amazon SEO, our experts guided the client in utilizing and Amazon A+ content for enhanced visibility and conversion rates.
To assist the client in expanding its presence on Amazon, eBay, and Etsy, we uploaded new products and optimized listings across these marketplaces. We focused on crafting compelling titles and descriptions, incorporating relevant keywords, and using high-quality images to attract potential buyers.
Our services led to significant improvement in the client's online presence and sales. Impressed by the outcomes achieved, the client signed a new contract for another website for SEO and paid promotion.