eCommerce Product Data Cleansing
Clean product data invariably leads to higher profits, while erratic data might make you lose your customers.
Absent, confusing and inconsistent data is the sole reason behind eCommerce sites loosing several sales opportunities. Incomplete, Incorrect, outdated, redundant, non-standard or erroneously formatted data needs to be detected and corrected. The goal of data cleansing or data scrubbing is not merely tidying up the data in a database, but also to structure it in a consistent and reliable fashion, present it from various sources, and make it work for multiple users.
Key advantages of product data cleansing include:
- Fast-moving data supply to customers
- Enhancing accuracy, minimizing buying errors and consequently lowering the rate of product returns
- Removing duplicate or extraneous data
- Enabling effective search via clean data and therefore accurate product discovery by customers
- Consistent presentation of product data