Client Success Story

Data Cleansing & Standardization for eCommerce Store of Sports and Fitness Products

The client

Global Online Retailer of Sports and Fitness Products

The client offers a wide assortment of sports and fitness products to sports lovers across the world. Established in the year 2002, the store deals in sports gear, apparel, footwear, accessories, health and fitness equipment, sports nutrition/supplements as well as event tickets for several sports, namely basketball, baseball, soccer, hockey, tennis, fishing, cricket, etc.

Project Requirements

Standardizing Product Data for the Client's Store

As the client's online store provides a wide range of sports and fitness products across the globe, the client was looking for a reliable outsourcing partner that would standardize the product data and ensure that it is clean and consistent.

Project Challenges

Standardizing and Updating 50,000+ SKUs

The client wanted highly skilled and experienced data management professionals to work on the project and standardize the product data.

Our Solution

Comprehensive Data Management for High-Quality Product Information

We analyzed the client's requirements and customized our data standardization solutions to cater to them proficiently. Our professionals worked methodically to cleanse the product information, fill in the missing gaps, and ensure that the data across the platform was consistent. They identified product data variables and eliminated discrepancies in the dataset to provide efficient and high-quality information to the visitors.

Our data management professionals:

  • Gathered all the product data, identified duplicate entries, missing records and obsolete information
  • Used techniques like product data scrubbing, data matching and data de-duplication to ensure that the information was clean and consistent
  • Standardized attribute names and product prices by deciding that the pricing will follow a two-decimal point rule that is $450.50 or $88.00 in place of $450 or $88
  • Ensured that the URL of every product page matched SKU and manufacturer's name with hyphen separating the words
  • Updated mailing lists of customers and vendors


Through our Data Cleansing and Standardization Services, we helped our client get clean, reliable data across their eCommerce product database. We have been working on this project for more than 10 years now and have helped the client maintain complete consistency and accuracy, thereby making it easy for them to manage and update product information.


Need eCommerce Support for your Platform?

Get in touch with us and share your business challenges today. Write to us at or initiate an online query.