Our client is a multi-brand online retailer specializing in home improvement products such as bath, tile, and sanitary ware. With their Shopify store as the backbone, they sell across multiple channels and manage listings for 70+ brands. Their goal was to streamline product listings, handle large inventories efficiently, and ensure consistency in product data of 100,000+ SKUs across categories and platforms.
The client sought a comprehensive solution to optimize their Shopify store's product listings and streamline inventory management across multiple platforms. Below are the key project requirements:
The client faced several significant challenges in managing their vast inventory and maintaining operational efficiency across multiple platforms. These challenges included:
Shopify has a strict limit of 100 variants and 3 options per product, which created a barrier to listing all product variations. This restriction impacted the ability to fully showcase product configurations such as sizes, colors, and other customizable attributes.
Incorrectly mapped product categories and tags resulted in poor site navigation and hindered the ability for customers to quickly find products.
Shopify's limitations on bulk metafield management made it difficult to update and maintain custom fields for large volumes of products, such as detailed specifications (ingredients, nutrition facts) that required advanced HTML formatting.
The client's inventory was sourced from over 70 vendors, each with unique SKU systems. These discrepancies made it challenging to map and synchronize the correct stock levels, often leading to mismatches between the vendor SKUs and the Shopify SKUs.
The client needed to update over 100,000 SKUs daily across 70+ brands. Managing such a large volume of data for daily updates was time-sensitive and required precision to avoid errors, especially with the complexity of syncing stock across multiple channels.
The client required the ability to sell products in bundle formats, which needed specific app integrations and customization within Shopify to ensure seamless product listing, pricing, and inventory management for bundled items.
The client faced difficulties in ensuring real-time synchronization of inventory across multiple sales channels (Amazon, eBay, Facebook Shop). Inconsistent stock updates between platforms risked overselling and caused operational inefficiencies.
The client faced the challenge of uploading and categorizing over 100,000 SKUs efficiently and therefore leveraged our Shopify listing services. As a part of it, we created standardized templates for each product category, which allowed for seamless bulk uploads while maintaining accurate taxonomy and product attributes.
Misaligned categories and incorrect tags were causing issues with product visibility and navigation. We fixed these issues & enabled custom tagging rules and smart categorization. This ensured a more intuitive product discovery experience for the client’s customers, enhancing both searchability and navigation.
With a large inventory, optimizing product titles, descriptions, and metadata for search engines was a key priority. Our content strategy focused on maximizing search visibility while providing comprehensive product information on PDPs to drive conversions and customer satisfaction.
Managing stock updates from over 70 vendors with different data formats was a challenge. We streamlined the process by automating stock syncs, mapping vendor SKUs to Shopify SKUs, and ensuring timely inventory updates. This solution helped eliminate data inconsistencies and ensured that stock levels remained up-to-date across all sales platforms.
The client needed to integrate their Shopify store with multiple platforms, including Amazon, eBay, and Facebook, to synchronize product listings and manage inventory across all channels. Our integration strategy ensured seamless operation across all sales platforms while maintaining inventory accuracy and operational efficiency.
The client wanted to sell products in bundles. We enabled sophisticated product bundling capabilities that enhanced average order value while simplifying complex product relationships for customers.
Tool/Application Used |
Purpose & Functionality |
|---|---|
Matrixify |
Enables efficient bulk product uploads, data migration, and automated scheduled inventory updates for large-scale product management |
Globo Product Options |
Extends Shopify's variant limitations, allowing unlimited product configurations and advanced product option management beyond the standard 100-variant restriction |
AI Search & Product Filter |
Enhances site search functionality with intelligent product suggestions, personalized search results, and dynamic filtering capabilities for improved user experience |
SELLY – Promotion & Pricing |
Creates and manages bundled product offerings with dynamic pricing logic and promotional campaign capabilities |
Metafields Guru |
Adds advanced HTML-formatted product specifications, including structured sections, tables, and detailed information like ingredients and nutrition facts |
25% increase in average order value through successful product bundling.
99% accuracy in product listings through standardized templates and automated bulk uploads.
35% increase in organic traffic through SEO-optimized product titles and descriptions.
96% reduction in inventory discrepancies with automated vendor stock updates.
15% reduction in returns by enhancing product details with HTML-formatted specifications, boosting customer trust.
90% decrease in SKU mapping errors with the custom reconciliation system
If your business is dealing with discrepancies or inefficiencies, let our Shopify experts take over and transform your operations. Write to us at info@suntecindia.com