An End-to-End Reinstatement Process and Hands-On Case Management For Effective Resolution
Offering Amazon compliance consulting and strategic case management, we resolved listing suppressions, reinstated suspended ASINs, and rebuilt the seller's account health and revenue flow.
Root Cause Analysis
We began by conducting a thorough review of Amazon's performance notifications and all previous appeal attempts made by the client. This analysis allowed us to pinpoint the exact reasons for the suspensions and suppressions, which included improper keyword usage, outdated Certificates of Analysis (COAs), and images that failed to meet Amazon's compliance standards. By understanding these underlying issues, we were able to design a corrective plan tailored to each ASIN.
Additional Actions Taken:
- Mapped policy violations by ASIN to create a case‑by‑case action plan.
- Checked backend listing data for hidden errors like mismatched attributes.
- Flagged expired or missing compliance documents that were contributing to listing suppressions.
Suppressed Listings Recovery
Next, we fixed suppressed listings by addressing all compliance and presentation gaps. Our team revised product titles, bullet points, and backend attributes to ensure they adhered to Amazon’s listing standards. We submitted the missing documentation, such as FDA disclaimers and lab reports, to resolve regulatory flags. We also replaced all non-compliant images with Amazon-approved formats, restoring visibility and reinstating customer trust in the affected products.
Additional Actions Taken:
- Reviewed the entire catalog for potential suppression risks.
- Coordinated directly with the client’s designers to implement compliant visuals.
- Ensured all supporting documents were formatted to Amazon’s preferred standards.
Reinstatement Strategy
We created customized Plans of Action (POAs) for each suspended ASIN. These appeals were structured to meet Amazon’s strict requirements, outlining the root cause of the issue, the corrective actions already taken, and long-term preventive measures to avoid future suspensions. Where necessary, we escalated cases through Amazon’s internal support channels to ensure they received proper attention and resolution.
Additional Actions Taken:
- Aligned appeal language with Amazon's compliance expectations for faster approval.
- Created a reusable POA framework for the client's future use.
- Mapped out direct escalation routes to engage senior Amazon support teams faster.
Amazon Case Management & Follow-Up
Our team managed more than 19 support cases across Seller Central and Brand Registry, taking over all communication with Amazon. We maintained daily correspondence with Amazon Support, ensuring every case moved forward without delay. The client received regular updates, including detailed progress reports and documentation logs, so they had full visibility into every step of the reinstatement process.
Additional Actions Taken:
- Continuously monitored all open cases to ensure no ticket stalled or went unanswered.
- Flagged urgent cases for priority escalation when delays impacted sales recovery.
- Maintained a real-time tracking sheet to log every action, response, and document submitted.
