74% Revenue Increase for a US-Based Auto Accessories Brand through Google Ads Management Services

The client approached SunTec India in early 2020 with a clear mandate: overhaul their Google Ads setup, which had consistently underperformed and failed to deliver meaningful RoAS (return on ad spend).

The client required a partner capable of handling the full scope of the engagement—from initial account audit through campaign launch to post-launch performance refinement. Key requirements included:

• Diagnosing the specific failures in the previous campaign setup and documenting them before beginning the rebuild 
• Restructuring the Google ad account architecture to reflect product categories, licensed brands, and distinct buyer segments 
• Replacing low-quality, low-intent search terms with targeted, commercially relevant keywords matched to active buyer queries 
• Writing compelling ad copy that surfaced the client’s licensed manufacturer credentials and product specificity as clear points of differentiation 
• Tracking the performance of active campaigns in real-time and making refinements to optimize conversion rate

The project presented a layered set of challenges that extended beyond routine campaign optimization. The client’s campaigns reflected misaligned targeting, minimal optimization, and no systematic approach to keyword management. To improve the conversion rate, a methodical approach and clear prioritization are required across three problem areas:

• Poor Campaign Architecture With No Coherent Structure

  The previous campaigns had been built without any systematic segmentation logic. Ad groups were misaligned with the client’s product categories, audiences were broadly defined, and there was no clear path from search query to relevant ad copy to appropriate landing page. Before any optimization could take place, this foundational structural problem needed to be resolved, which meant rebuilding the account architecture from scratch rather than fixing the existing one.

• Keyword Stagnation and Poor Targeting

  The existing keyword list had not been updated in some time. A significant share of the budget was being exhausted by low-quality, low-intent search terms that generated clicks but no conversions. At the same time, several high-value commercial keywords — directly relevant to the client’s licensed product range — were not targeted in the active campaigns. To prevent budget waste and drive meaningful clicks, we needed to rebuild the keyword strategy without disrupting existing traffic flow.

• Intense Competition From Category Leaders With Established Ad Presence

  The client operated in a space actively contested by well-funded competitors, including Quadratec, Extreme Terrain, CarId, The Drive, and Tire-Covers — all of whom maintained strong paid search presence and high ad relevance scores. To outrank competitors, we needed to optimize our ad campaigns and refine ad copy and messaging that directly address what makes their licensed products uniquely relevant.