Developing a Functional Website for Mandaring Learning Resources

Our client sought to develop and design a functional website to broaden their reach across Europe. They needed a user-friendly platform to showcase their Mandarin teaching materials and services aimed at schools in the UK and Europe. The website required robust eCommerce capabilities to facilitate the purchase of textbooks and study materials. Additionally, they wanted to include sections for booking professional Mandarin teachers, accessing resources for parents and teachers, and providing information about their services to school principals and administrators. The goal was to create a seamless online experience that would enhance their business presence and streamline their operations.

The project required addressing multiple key aspects to ensure the site met its diverse requirements and provided an exceptional user experience. The primary challenges included:

• Balancing the different needs and mindsets of varied user groups
• Maintaining fast loading speeds without compromising user experience
• Ensuring the site was easily navigable while also being visually appealing
• Implementing robust eCommerce capabilities for purchasing textbooks and study materials
• Developing a user-friendly booking system for professional Mandarin teachers
• Enabling seamless content management for quick and efficient updates

Using the information provided by the client, we chose Joomla as the CMS for developing the website. We divided the web development process into multiple stages and brought together a team of web developers, designers, and technology consultants. The team first carried out the requirement analysis, followed by creating wireframes and prototypes. Once the wireframes and prototypes were approved by our client, we moved on to coding the website and completing the web development process.

We provided the following solutions to our client:

• We placed the most essential information on the homepage making it easier for the end users to find what they are looking for.
• The site has an easily navigable structure urging the visitors to click and browse the website.
• The contact number of the client was placed on top of every page to make it easy for the end users to get in touch with the client.
• To allure visitors and encourage them to follow our client, we integrated twitter feeds and video section on the home page of the website.
• Our client can also share informative blogs and articles on the website.
• We deployed time-saving and cost-effective strategies to make sure that the website is finished within the stipulated time and budget.
• To allure visitors and encourage them to follow our client, we integrated twitter feeds and video section on the home page of the website.
• Our client can also share informative blogs and articles on the website.
• We deployed time-saving and cost-effective strategies to make sure that the website is finished within the stipulated time and budget.

The newly developed website successfully met all the client's requirements and addressed the identified challenges, leading to significant improvements in user experience and engagement. The implementation of strategic design and functionality enhancements yielded the following results:

• User engagement: Increased by 40% within the first three months post-launch
• Page load speed: Improved by 50%, ensuring a faster and smoother browsing experience
• Bounce rate: Reduced by 35%, indicating higher user satisfaction and retention
• Social media followers: Increased by 25% due to enhanced integration and visibility