Client Success Story

Driving 194% Growth in Orders & 121% Increase in Sales for a Leading Medical Supplies Provider on Walmart through Strategic Advertising

186%

Increase in
Units Sold

121%

Increase in
Order Sales

194%

Increase
in Orders

Service

  • Walmart PPC Optimization

Platforms

  • Walmart
THE CLIENT

A Leading Healthcare & Medical Supplies Provider

The client is a prominent supplier of medical and hospital products, catering to healthcare facilities, professionals, and patients. Specializing in a broad array of medical supplies, their product range includes both essential everyday items and more specialized healthcare items. With a focus on delivering high-quality, reliable, and safe products, the client serves hospitals, clinics, and care providers, ensuring seamless healthcare operations and enhancing patient care.

Project Requirements

Enhancing Sales and Visibility for a Leading Medical Supplier on Walmart

The client sought Walmart marketing and advertising services to enhance the visibility and sales performance of their medical supplies on the marketplace. They aimed for a comprehensive strategy to optimize product listings, improve search rankings, and drive targeted traffic to their products.

  • Increase Product Visibility: Improve rankings on Walmart’s search results for targeted keywords, ensuring medical supplies are easily found by healthcare providers, hospitals, and clinics.
  • Drive Sales Growth: Drive a significant increase in sales on Walmart within three months by optimizing product listings, enhancing visibility, and running targeted promotional strategies.
  • Strengthen Brand Presence on Walmart: Boost overall visibility and recognition on Walmart’s platform by optimizing product content, improving storefront presentation, and executing strategic ad campaigns.
  • Structured Campaign Management on Walmart: Implement an efficient campaign structure within Walmart’s advertising platform to maximize reach, control advertising spend, and target the right healthcare audience.
  • Improve Advertising Efficiency: Increase Quality Score on Walmart’s ad platform to achieve better ad performance, higher Click-Through Rates (CVR), and improved Return on Ad Spend (ROAS), ultimately driving more sales and improving advertising efficiency.
PROJECT CHALLENGES

Struggles with Ad Strategy Selection, Budgeting, and Keyword Optimization on Walmart

Despite providing a comprehensive range of reliable and high-quality medical supplies, the client faced several critical challenges in optimizing their presence and driving sales on Walmart:

  • Advertising Strategy Selection

    Walmart offers a wide range of advertising options. The client struggled to identify the most effective strategies for different product categories. Balancing visibility, budget efficiency, and targeting the right healthcare audience required a deep understanding of Walmart’s advertising ecosystem to avoid wasted spend and ensure that the right products reached the right customers.

  • Budget Allocation & Bidding Optimization

    With a diverse product catalog, determining the appropriate daily budgets and bidding strategies for each campaign was complex. High-demand products risked overspending due to aggressive bidding, while lower-priority products faced underspending, which led to missed opportunities. This uneven allocation resulted in inefficiencies and limited the potential to maximize returns across the board.

  • Keyword Optimization & Content Alignment

    Managing a vast array of high-traffic keywords and long-tail keywords within ads presented a significant challenge for the client. Additionally, aligning product content with a comprehensive keyword strategy was crucial for improving rankings on Walmart’s search results. Poorly optimized content and misaligned keywords meant lower ad efficiency, reduced visibility, and difficulty in maintaining competitive positioning within a competitive marketplace.

OUR SOLUTION

Walmart Advertising Services: Strategic Campaigns to Maximize ROAS and Sales

To address the challenges and meet the client's goals, we implemented a comprehensive Walmart advertising strategy. The focus was on optimizing Walmart’s Seller Account to improve visibility, quality score, and conversions through targeted campaigns, effective promotions, and data-driven optimizations. Here’s how we executed the solution.

1

Campaign Strategy & Advertising Focus

With Walmart PPC services, we focused on driving targeted traffic, maximizing ad efficiency, and improving overall ROAS for the client.

Execution:

  • Designed structured campaigns across multiple ad types, including Sponsored Products, Sponsored Brands, SEM, and Display Ads, tailored to different product categories to ensure precise targeting.
  • Balanced automatic and manual campaigns to leverage Walmart’s AI-driven discovery while applying specific keyword targeting for higher relevance.
  • Implemented Walmart’s Growth Hub recommendations to refine campaign setup, audience targeting, and ad placements.
  • Managed dynamic budgets and bidding strategies, prioritizing high-performing placements such as Buy Box and Search In-Grid to maximize visibility.
  • Structured campaigns to ensure efficient allocation of the advertising budget across the broad range of hospital supply products.
2

Promotions & Deal Strategy

By leveraging Walmart's promotional tools, we created timely incentives to drive urgency and increase sales during peak times, making products more attractive to budget-conscious shoppers.

Execution:

  • Leveraged Walmart promotions, clearance pricing, and bundles to attract price-sensitive customers and drive higher sales volumes.
  • Deployed seasonal promotions and event-driven discounts, such as Father’s Day sales, to create urgency and capture increased demand during key shopping periods.
  • Tracked the performance of deals and coupons using redemption rates and adjusted the promotional strategy based on real-time results.
3

Performance Tracking & Data-Driven Improvements

We focused on continuous tracking and optimization based on performance data to ensure we stayed aligned with the client’s goals.

Execution:

  • Set up customized reporting dashboards to monitor key performance metrics, such as CTR, CVR, CPC, and ROAS, for real-time insights.
  • Conducted weekly performance reviews to identify underperforming campaigns and reallocated budgets to more effective strategies.
  • Continuously optimized ad spend and product listing strategies based on detailed performance insights, ensuring maximum return on investment.
4

Monitoring, Reporting & Continuous Optimization

Our Walmart PPC team focused on ongoing performance monitoring and optimization, ensuring that every aspect of the campaign continued to drive profitability.

Execution:

  • Built tailored reporting dashboards to track key campaign metrics, providing a clear view of the impact of advertising efforts on sales.
  • Conducted weekly performance reviews to identify and address any underperforming campaigns, optimizing budget allocation and spend efficiency.
  • Shifted budgets from low-performing products to high-profit categories, ensuring that the client’s advertising dollars were invested in the most profitable areas.
  • Provided actionable insights through clear reporting to demonstrate the direct impact of advertising efforts on sales growth and overall account performance.

Project Outcomes

Over six months, the client experienced significant growth with our Walmart advertising services in units sold, orders, and revenue:

Metrics Mar 2025 - August 2025 Sep 2024- Feb 2025 Change %
Units Sold 4492 1568 186%
Orders 5082 1730 194%
Order Sales $74,150.15 $33,602.73 121%
CONTACT US

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