The client is a prominent manufacturer based in the United States specializing in the production of premium tire covers and accessories. Their primary focus lies in designing and manufacturing these products specifically for popular vehicle brands such as Jeep, Hummer, Toyota, Ford, and Land Rover. To broaden its reach and enhance its online visibility, the client has started selling its products on Amazon.
The client was facing significant challenges in boosting their organic visibility and sales. Despite implementing promotional activities, they were unable to achieve substantial growth through Google and Amazon ads. They needed to find an effective way to reverse this decline and achieve significant growth.
Recognizing the need to scale their business, they approached our team for assistance. Hence, to meet the client's needs, we moved forward with the following goals in mind:
To address the challenges faced by the client and maximize their performance on Google Ads, our team implemented the following solutions:
To target the right audience and improve ad campaign performance, our experts began by researching and selecting relevant keywords. This process aimed to increase the relevancy of the ads shown to users, attract more qualified leads, and improve click-through rates.
We thoroughly optimized landing pages (by fine-tuning CTAs, product descriptions, product images, and other page elements.) and Google Merchant Center (by creating relevant & accurate product feeds) for enhanced user experience and improved sales.
To make the most out of ad campaigns, we bifurcated keywords and product types to be used for search & shopping campaigns. This strategic approach improved the visibility of all keywords and products, effectively targeting the right audience and increasing their chances of conversions.
We conducted a comprehensive review and optimization of new and existing campaigns. This involved analyzing costs, clicks, keywords, and search terms to identify areas of improvement. We further implemented Performance Max campaign and manual bidding campaigns to drive higher sales and increase the return on ad spend.
We created responsive search ads that dynamically adjusted their format and content to match the user's search query. This allowed us to deliver engaging ads, increasing the likelihood of click-throughs and conversions.
Due to the dynamic nature of bidding on Google searches, we had to brainstorm and adapt our bidding strategy to align with changing demands and search trends. We worked diligently to optimize keyword bids, ensuring the best possible positioning and ad visibility while maximizing the return on investment.
To refine the targeting efforts, we created new campaigns for segmented targeting based on keywords and product categories. This approach allowed us to tailor our messaging and bids to specific customer segments, driving more targeted traffic and conversions.
To drive growth on the Amazon marketplace, we assigned a team of three dedicated Amazon experts to handle the following tasks:
We started with optimizing the product pages by researching & selecting the right keywords (using Helium Tool), optimizing listings, enhancing the titles, enriching keywords, adding bullet points & writing A+ content for the client. This helped us in improving the indexing of the products and scaling the overall performance on Amazon.
Our Amazon PPC experts developed a diverse range of campaigns, including automatic and manual targeting using Sponsored Products, Product Targeting, and Sponsored Display ads. Through daily management and optimization, we focused on maintaining optimal ACOS (Advertising Cost of Sale) and ROAS (Return on Ad Spend), ensuring efficient campaign performance and profitability.
We addressed the client's challenge of low visibility on top search pages by implementing targeted keyword strategies. Through careful keyword selection and bifurcation of keywords and product types in ad campaigns, we focused on lowering the clients' overall TACOS (Total Advertising Cost of Sale) and ensuring their products consistently appeared in front of their target audience.