Social Media Monitoring and Analysis Services
Leverage the power of online communication and social media to facilitate better customer relationships, strengthen brand value, and achieve organizational marketing goals by outsourcing social media research services to SunTec India. We can help you assess interactions between your brand and audience, better connect with your target consumers, and monitor market developments with detailed insights and a wealth of business-critical information.
- Full-cycle Social Media Research Services
- Customized Data Extractors
- Real-time Monitoring
- Data Aggregation, Analysis, And Reporting
- Data-driven Operational Approach
- Consumer Behavioral Analysis
Outsource Social Media Research Services: Extract Information & Discover Insights
Identifying and gleaning valuable information and insights from social media sites can help businesses strengthen their brand value and enhance customer-relationships. We help you achieve that goal with detailed social media research and insight services, considering niche-specific contexts, varying linguistic nuances, and market status.
At SunTec India, you get instant access to skilled and experienced research professionals who find and collect pertinent data from a wide variety of social media platforms. We have been providing social media monitoring and analysis services to businesses around the world for 20+ years. Our social media research experts sort through millions of posts, collate feedback on your products or services, and analyze your competitors to equip your business with the information required to make well-informed decisions.
Our hybrid sentiment analysis models employ an appropriate combination of tools, technologies, manual resources, and automation to determine opinions, public emotion, and user polarity related to your brand. Along with in-depth research and analysis, we offer categorized insight reports for any given consumer segment profile across several industries, including eCommerce, IT, Real Estate, Healthcare, and Media.
A Complete Range of Social Media Market Research, Monitoring, and Analysis Services
Opinion Mining
Our opinion-oriented information collection and analysis systems assist fact-based evaluation of your brand image across a wide range of social channels, mine subjective information about your brand, and retrieve consumer polarity-positive, negative, or neutral.
Text Mining
We design optimized algorithms to process consumer interactions, recognize keywords, and identify relevant information. Through our text mining services, you can support data visualization and assess future avenues for web research.
Social Sentiment Analysis
We get to the core of your brand’s online presence by analyzing social conversation online through customized NLP-based algorithms. It helps in evaluating your brand health, determining positive or negative sentiments on social media platforms, and comparing your popularity with competitors.
Social Listening
By monitoring a wide range of social media channels, our data experts segregate conversations that involve your brand name, product, competitors, or related keywords and analyze them to retrieve insights and devise strategies that can positively impact your business’s social media positioning.
Aspect-based Analysis
Aspect-based analysis facilitates a granular review of disparate data sources, including emails, reviews, social media, surveys, support tickets, etc. We employ hybrid approaches to analyze multiple aspects and opinion points in a text and connect the sentiments to gain better insights.
Multilingual Sentiment Analysis
Our sentiment analysis models consider the informal tone of conversations as well as mixed linguistic behavior online and track mentions, keywords, and sentiment across multiple languages, thus improving the sentiment analysis process by giving it a multi-dimensional edge.
Enterprise Applications of Our Social Media Research Services
Enhanced Marketing
Being two decades-old social media research company, we understand the significance of consumer thoughts, opinions, requirements, behaviors, and experiences in designing effective marketing campaigns and contextualized advertising. Our data experts conduct exhaustive social media research to detect opportunities to enhance your brand’s engagement and reach and fuel wiser marketing efforts in different market segments.
Product Development
Our social media research services include behavioral analysis and opinion mining. It helps businesses understand how fitting their product proposition is for different market segments and what elements can be improved depending upon the target users’ mindsets and affinities.
Audience Intelligence
We mine for audience opinions, lifestyles, interests, habits, etc. and examine their behavior online to identify their expectations accurately through multi-layered and full-scale online media monitoring services. Businesses can use this analysis report to understand how people move in different digital spaces and carve advertising campaigns accordingly.
Monitoring Brand Reputation
Our detailed social media research services help you gain a deeper understanding of your online following. By comprehending your current brand reputation, we help businesses plan or alter communication strategies that rotate around their target audience and positively influence customer interaction.
Competitor Intelligence
Our social media research services monitor market and competitor approaches, giving you a top-level view of your domain as well as the strengths and weaknesses of other rival brands. These insights can help you learn better ways to reach the target customers and encourage innovative ways to gain an edge over your competitors.
Crisis Management
By researching different possibilities for social media crises related to your campaigns, our experts can help you create processes to identify potential adversities, create apt strategies for crisis management, and prepare responses in case things get worse.
More Effective Micro-Influencer Strategies
We employ exhaustive research techniques to uncover and categorize niche-specific micro-influencers who can advocate your products/services. Our social media professionals also help your enterprise build a relationship with those micro-influencers and their communities, thus giving you access to new consumers as well as a higher possibility of conversions.
Better Customer Service
In addition to responding to consumer messages and resolving their issues, we provide essential social media research services that enable you to leverage your social presence as a potent channel for customer support and retention.
Penetrating New Consumer Demographics
By grasping audience intelligence, requirements, expectations, opinions, habits, interests, etc., you can increase the effectiveness of your social media communication campaigns. Our social media experts help you monitor the conversation and use customer-relevant language, tone, and terminology to attract new customers, identify opportunities in the market, and retarget old customers.
Social Media Research Services -The SunTec India Process
1. Determining the Data Set
We determine the specific theme, topic, and conversations that should be monitored to create a targeted query through client expectation analysis.
2. Data Set Cleansing
Despite well-defined target queries, it’s possible for noise to slip into your acquired data. By cleaning that data set with specific subqueries, removing retweets, and reanalyzing original conversations, we enable you to uncover concealed consumer insights.
3. Sample-Wise Analysis
To facilitate deeper insights while keeping the social media research and analysis process manageable, we go through the data set by breaking it into samples, large enough to produce actionable outcomes but small enough to allow in-depth inspection.
4. Data-Led Processing
By setting up categories, themes, filters, and groups, and employing a combination of manual and automated analysis procedure, we comb through the entire data set to ensure precise and reliable outcomes.
5. Analysis and Reporting
Every uncovered insight and its related facts, figures, and concerns are neatly laid out in a report, delivered in the format preferred by the client.
Our Social Media Research Tools
Besides exploring social media sites such as Facebook, Instagram, Twitter, LinkedIn, Google +, Pinterest, Tumblr, etc., we also research your industry-specific blogs, forums, news feeds, internal and external feedback, and video sharing sites, like YouTube, Vimeo, etc. We also utilize Google Trends, Google Survey, and other audience intelligence analysis and social listening tools to aid social media research efforts, compare trends, and get insights.
Discuss Your Social Media Monitoring and Analysis Requirements with Us
When you hire social media research experts from SunTec India, your company gets the benefit of multi-channel research, round-the-clock assistance, and informed support. Our data professionals help you address the real challenges of the social media market, track the flow of information through different social channels, and equip you to raise revenue, conversions, and customer loyalty.
- Best turnaround time in the industry
- 20+ years of industry experience
- Access to a global team of social media research experts
- Cost-effective & flexible operational models
- Remote/offshore social media research services
- ISO 27001:2013 certification for information security & data confidentiality
- ISO 9001 certification for superior data quality
To learn what our social media research services can do for your business, kindly get in touch with us at info@suntecindia.com.
Client Speak
At SunTec India we got just the best of everything: whether it was their product upload service or their timeliness in regards to delivery of services. For us, it was like getting quantitative work without compromising on quality. We have noticed quadrupled hits for our products that made our sales pass through the roof.
Ed Wolf, Italy
