Businesses need eye-catching visuals to grab attention, build trust, and drive sales. These visuals are also responsible for building brand image, which offers business benefits in the long run. To get the most relevant and attractive images, businesses not only conduct photoshoots but invest in the post-production stage, which is editing.
Read More How Photo Editing Helps Businesses In Different Industries?
Search abandonment – where a visitor uses the search bar to find something on your website but does not get the desired results – costs retailers over $234 dollars in the US and over $2 trillion across the globe annually. These numbers not only represent lost sales opportunities but also point out a recurring problem of poor site search optimization, which leads to poor user experience.
Read More How to reduce search abandonment with AI-powered site search
Have you ever found yourself typing in a show’s name on Netflix, only to be met with a disappointing “Sorry, no titles match your search” message? This frustrating experience can lead to disengagement and may even cause you to switch to a different streaming platform.
Read More Minimize ‘No Results’ responses with internal site search optimization
David, a retailer specializing in eco-friendly products, faced a setback when he found out that his best-selling item was no longer showing up in Amazon’s search results. His bamboo toothbrushes were a hit with environmentally conscious customers looking for alternatives to plastic brushes. During a routine check of his sales metrics, he noticed a sudden decline in sales for this product. Worried, he investigated his Amazon inventory page and realized that the bamboo toothbrush listing had been marked as ‘suppressed’ by Amazon due to violations of content policies.
Read More Suppressed listings on Amazon: How to fix them and avoid a repeat occurrence
The web, social media in particular, is awash with valuable data that can be mined for strategic business insights. However, social media data mining is significantly underutilized. For most companies, social media are platforms meant only for communication and posturing.
Read More Social Media Data Mining: What It Is And How To Do It Right
As businesses that rely on Google for traffic and leads, what is our future?
Right after artificial intelligence became mainstream (thanks to ChatGPT), OpenAI and Microsoft began facing lawsuits. Google was next as it decided to openly build SGE (search generative experience)- an AI search engine.
These lawsuits may be multiple, but they all highlight a single problem- How is it fair for big players to use information that does not belong to them to train their respective AI systems? Why is it okay for them to present information taken from a third party as responses when their AI tool/search engine is queried?
Read More AI search engines and the future of information ownership
There has been a constant buzz around AI and ChatGPT, the most widely known AI-based content generation tool, for quite some time now. Perhaps you’ve already tried it, or maybe you’re considering taking the plunge. With more than 100 Million active users of ChatGPT alone, there has been an explosion of AI-based content generation tools in the market, including Copy.ai, Writesonic, Copymatic, etc.
Read More How to Scale Content Creation with AI (and Why Human Intervention is Still Required)
In 2023, the global volume of data created, captured, copied, and consumed has reached a staggering 120 zettabytes. This number is expected to skyrocket to 181 zettabytes by 2025.
Read More Outsourcing Data Entry : Your Ultimate Guide To Selecting The Right Partner
The success of your go-to-market strategies relies on one crucial factor: the quality of your data. Even if you assemble a top-notch sales and marketing team equipped with cutting-edge tools, their efforts will ultimately miss the mark if they are built on the foundation of poor-quality data.
Read More Bad Data, Low Profitability: The Toll of Ignoring Data Quality
About two decades ago, not everyone knew how to send an email. About five years ago, people were ordering groceries to their doorstep using their phones. Today, they turn to AI, command it to place orders, take notes, write emails. That’s how exponentially technology has evolved. It is everywhere, barring no aspect of our lives.
Read More Why are human-powered product descriptions better than AI copywriting?