Jun 15, 2016

How Search Terms Can Be Used Effectively on Amazon Seller Central?

Jun 15, 2016 eCommerce Marketing

Do you wish to make your products easily searchable for your online customers? Through this post, let’s shed light on how search terms can be effectively optimized on Amazon Central.

We have used the example of ‘running shoes’ to help you understand how best to use the keywords and search terms, in the simplest way possible. Take a look:
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Jun 8, 2016

5 Steps to Make the Most Out Of Micro Learning Moments

Jun 8, 2016 Mobile Commerce

The learning industry is abuzz with talks that micro learning or shorter learning experience is impacting the learners in a better way than traditional ways of learning. Numerous companies are adopting this new learning model, which is based on small content nuggets or snippets that allows learners to manage their learning time accordingly.

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May 13, 2016

Social Media Tactics to Drive Traffic to your eCommerce website – Part I

May 13, 2016 eCommerce SEO & SEM

Social media plays a crucial role in helping eCommerce sites to establish a strong web presence, drive more traffic and generate leads. Having a well-structured social media strategy in place is essential for growth and development of an eCommerce business. With as many as 93% of customers turning to social media to make informed buying decisions and 90% of these customers trusting the recommendations made by other customers, it can be said that social media is surely gaining popularity, and avoiding it is no longer an option, if you wish to compete and win online.

Read More Social Media Tactics to Drive Traffic to your eCommerce website – Part I

Apr 15, 2016

EDUPUB for Education: Intended Outcomes

Apr 15, 2016 ePublishing

Similar to EPUB3, EDUPUB has been designed to house the widest possible range of learning content required by providers and learners alike. While publishers may adopt either all the sections or only those that are most appropriate for their content, EDUPUB allows them to develop configurations that matches best with their unique business needs. Real- world use and wider adoption of this open standard will eventually lead to even more complex use cases of EDUPUB in the future. As of now, EDUPUB continues to evolve, ensuring the feasibility of an open standard for learning content across the globe.

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Apr 14, 2016

The EDUPUB Deliverables: Managing Change Step By Step

Apr 14, 2016 ePublishing

Today’s educational scenario offers a wide range of technology driven tools that are making learning as well as teaching a richer interactive experience. Students these days have the option to choose between print and digital content that can be easily accessed at their convenience and educators now have the entire web at their disposal. Our earlier post was about what EDUPUB is, and how it is benefiting all the stakeholders. Now, let us have a look at EDUPUB deliverables.

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Apr 13, 2016

With EDUPUB – Unleash the Potential of Educational Content

Apr 13, 2016 ePublishing

Digitization of content is playing a major role in education. In comparison to paper based reading materials, digital content facilitates easy accessibility, is adaptable to user’s learning modes, can boost user engagement, provide real time assessments and also reduce potential costs. However, in order to derive these benefits, it is vital that digital content is globally accessible and interoperable. This is where EDUPUB comes in.

Read More With EDUPUB – Unleash the Potential of Educational Content

Mar 26, 2016

eBooks, Enhanced eBooks, and Apps – Understand Which Is Best for You‎

Mar 26, 2016 Apps

Digital storytelling is one of the most disruptive educational innovations that have been successful in engaging students in deep and meaningful learning. Digital storybooks are available in three different formats – eBooks, enhanced eBooks and apps. Now you might question – what makes these three formats different from one another?
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