‘Scaling a business across multiple online marketplaces and managing it all at once’ is the most common concern we hear when talking to eCommerce business owners. In this post, we talk about one such client and how we helped them grow from only a website to a successful digital presence across Amazon, eBay, and Walmart while minimizing their management load. 

“How can we increase our holiday sales?”

Sure, that’s a cliche question. But, as soon as we enter the final quarter in a year, it becomes the most asked one! Christmas promotion ideas become the talk of the town. Every seller on the internet starts seeking new and improved ways to increase sales and profits during Christmas.

As is the case every year, the holiday season of 2022 is expected to be a massive event for sellers and shoppers alike. 

To add some context, according to Adobe Digital Insights, American consumers spent $109.8 billion online between November 1 and 29, 2021. That’s an 11.9% year-on-year increase. But, from Thanksgiving Day through Cyber Monday (a period popular as Cyber Week), only $33.9 billion was spent online in 2021, i.e., 1.4% less than in 2020. That slight dip was observed in the Black Friday sales while Adobe reported that the Thanksgiving sales observed no decline.