Category Archives: eCommerce

Oct 5, 2017

Why you need to Incrementally Move your eCommerce Website to HTTPS

Oct 5, 2017 eCommerce, eCommerce SEO & SEM, SEO/SEM

Google chrome possesses the distinction of being the most widely used browser. Its concord with all digital platforms especially mobile helps it summon a myriad of users. In a recent move, Google announced that Chrome’s latest version 62, to be released this October shall warn users about non-encrypted pages when they land on one or input details. However, as per an estimate 40% of the top 100 internet retailers were yet to switch to HTTPS, as of mid-August 2017.

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Jan 14, 2017

eBay Structured Data to Improve Listings on the Site

Jan 14, 2017 eCommerce

ebay-structure

When the merger between eBay and PayPal, which lasted for more than a decade, called quits in 2014, many wise minds predicted that the journey ahead for the online marketplace would be full of thorns. But with an astounding jump in revenue from $2.275 billion to $2.325 billion in the last quarter of the previous year, it established a strong stand-alone presence in the market.

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Nov 7, 2016

GET GORGEOUS PRODUCT PHOTOS FOR YOUR ECOMMERCE STORE

Nov 7, 2016 eCommerce, eCommerce Marketing

We all know that eCommerce business is catching up worldwide. Be it a new startup or an existing brick and mortar store, many new online stores are opening every day. Well, it’s true setting up an online store is much easier when compared to brick and mortar stores. However, eCommerce retailers have to deal with many issues while setting up an online store, one such issue being uploading good quality product images.

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Oct 4, 2016

Few Sure Shot Ways to Enhance Product Images for Your eBay Listings

Oct 4, 2016 eCommerce, eCommerce Marketing, ePublishing

For any seller, the quality of the product images displayed on their online store plays a key role in the success of their marketing efforts. In order to make a purchase from you, customers first need to establish trust on the product offered by you. Clear, quality and enticing product images play a crucial role in building this trust. Especially for eBay sellers, visually appealing product images can be worth a thousand words. Let’s take a look at some of the sure-shot ways to enhance product images that can help you boost sales and revenue.

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Sep 30, 2016

Challenges Faced in eCommerce Catalog Management

Sep 30, 2016 eCommerce, eCommerce Catalog Management

If you are an active seller on any eCommerce website, maintaining and managing your product catalog can be a tedious task. With thousands of SKUs to be published across various sales channels, you need to continuously update and manage data. But with increasing product database, the complexity increases, ergo merchants end up settling for substandard product information.

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Sep 15, 2016

Expand the Possibilities and Reach of Your eCommerce Content

Sep 15, 2016 eCommerce

Hostile business environment and increasing competition has made it quite challenging for eCommerce store owners to effectively manage their online stores. No matter what you are selling, there are chances that your eCommerce website will face stiff competition from other online businesses, especially well established players selling through massive marketplace platforms like Amazon. Also, driving traffic to your eCommerce website will require you to derive backlinks, which is really a challenging task. So, what next? Is there any other option?

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