Category Archives: Data Management

Dec 26, 2016

5 Points to Consider When Formulating a Proposal for Data Quality

Dec 26, 2016 Data, Data Management

Businesses rely on crucial business data to derive insights to enhance customer experience, streamline operations, minimize business risks, and much more. Data originating from diverse sources is surrounding us, and we are interacting with it through its entire lifecycle. Yes, this provides a great opportunity for businesses to derive actionable insights. However, it is imperative for businesses to make sure that the data you are going to rely on is actually of good quality, and is appropriate for the purpose it is being used for.

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Feb 20, 2016

Clean Data in CRM: The Key to Generate Sales-Ready Leads and Boost Your Revenue Pool

Feb 20, 2016 Data Management

Quality data in your Customer Relationship Management (CRM) system is not only the lifeblood of your organization but also the secret to putting you on the right track to generate high-quality, sales-ready leads and boost your revenue pool. For your CRM to provide optimal results and help you with your routine marketing and sales operations, it must be maintained and monitored regularly.

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Sep 2, 2015

Low Adoption Rate of CRM Solutions: What’s The Truth Behind?

Sep 2, 2015 Data Management

According to a recent Gartner Study, organizations are spending around $20 billion on Customer Relationship Management (CRM), yet CRM adoption rate is lower than 50%. This means that approximately $9 billion is being wasted on CRM solutions. Now let’s ask one question- How much money, time and effort has your organization spent on CRM till now?

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