As is the case every year, the holiday season of 2022 is expected to be a massive event for sellers and shoppers alike.
To add some context, according to Adobe Digital Insights, American consumers spent $109.8 billion online between November 1 and 29, 2021. That’s an 11.9% year-on-year increase. But, from Thanksgiving Day through Cyber Monday (a period popular as Cyber Week), only $33.9 billion was spent online in 2021, i.e., 1.4% less than in 2020. That slight dip was observed in the Black Friday sales while Adobe reported that the Thanksgiving sales observed no decline.
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