Feb 23, 2016

HTML5 All Set to Takeover Flash. Are You Ready?

Feb 23, 2016 Technology Solutions

Flash has for years been the most dominant media plugin available for the web. However, Flash needs to be updated constantly and is not mobile browser compatible. It is not supported on iOS devices and the Apple founder and CEO Steve Jobs even criticized Flash for its lack of efficiency and security feature. Google followed suit by ending support for Flash in 2011. Well, all this was indeed an indication that the end was near for Flash. But, what was to happen next? Did HTML5 takeover?

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Feb 20, 2016

Clean Data in CRM: The Key to Generate Sales-Ready Leads and Boost Your Revenue Pool

Feb 20, 2016 Data Management

Quality data in your Customer Relationship Management (CRM) system is not only the lifeblood of your organization but also the secret to putting you on the right track to generate high-quality, sales-ready leads and boost your revenue pool. For your CRM to provide optimal results and help you with your routine marketing and sales operations, it must be maintained and monitored regularly.

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Jan 18, 2016

MAGENTO 2.0 – A BRAND NEW CHAPTER IN ECOMMERCE ADVANCEMENT

Jan 18, 2016 eCommerce Development

Magento 2.0 builds on its heritage of open source, and offers unmatched flexibility together with opportunities for innovation to eCommerce merchants. This empowers retailers to adapt their sites to their precise business needs by adding powerful new extensions to their site, quickly and cost-effectively, consequently enhancing the shopping experience of their customers.

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Jan 7, 2016

How to Leverage Live Chat Strategy to Boost Customer Engagement and Reduce Shopping Cart Abandonment?

Jan 7, 2016 eCommerce Back-office Support

In the present digitally-led business environment, brands need to focus on building the best in-store experience online to maintain a competitive edge. While social media engagement is growing at a fast pace, live chat remains an efficient tool to keep shoppers engaged online and offer them customized, real-time solution. A satisfied customer converts into business growth and thus, it is crucial for companies to implement live chat strategy that adds to the business’ bottom line.

Read More How to Leverage Live Chat Strategy to Boost Customer Engagement and Reduce Shopping Cart Abandonment?

Dec 16, 2015

How to improve your eCommerce Store’s Security for the Holiday Rush?

Dec 16, 2015 eCommerce Development

The holiday shopping season will be ramping up in just a couple of weeks, which means this is the right time to improve your eCommerce store’s security and ensure that the website offers a safe shopping experience to the customers. There are a number of things that online merchants must do to get ready to face the holiday rush head-on while avoiding a data breach.

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Nov 17, 2015

Create an Unbeatable eCommerce Marketing Strategy

Nov 17, 2015 eCommerce Marketing

If you want your sales to be flat year over year, you can perhaps take the risk of sticking to the same marketing and advertising strategy as last year. It might work for your business this year too. However, if you are trying to expand and grow your business, your marketing and advertising strategies need to be redrafted nearly every year due to the volatile nature of the business, and the macro factors influencing the environment. So, here we are providing you with a checklist, which includes some of the most important tips an eCommerce marketer should definitely try in the final quarter of this year.

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Oct 25, 2015

Increase Your Online Store’s Performance through Better eCommerce Product Categorization

Oct 25, 2015 eCommerce Catalog Management

Most online store owners know that if customers are unable to locate the products they are looking for on their online stores, then they would not visit the store again for their next purchase. Also, it is no secret that offering more products on online stores can churn out more revenue. The same holds true for product information as well. The better the product categorization, the more traffic it will bring, which will influence store’s revenue in a big way.

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Oct 3, 2015

This Holiday Season, Approx. 51% of Online Shopping Visits in the U.S. Will Be On Mobile Devices

Oct 3, 2015 eCommerce Catalog Management, Mobile Commerce

Now is the time to put this prediction into action!

Is your eCommerce store ready for holiday season? According to the statistics, holiday season of 2014 saw record eCommerce sales and 2015 is being forecasted to be even better. Last year online retailers made over $101 billion during the holiday season, which is expected to increase further by 6-8% this year.

Now that you know what’s at hand, you too can rake in the benefits this holiday season. Here’s how.

Read More This Holiday Season, Approx. 51% of Online Shopping Visits in the U.S. Will Be On Mobile Devices

Sep 2, 2015

Low Adoption Rate of CRM Solutions: What’s The Truth Behind?

Sep 2, 2015 Data Management

According to a recent Gartner Study, organizations are spending around $20 billion on Customer Relationship Management (CRM), yet CRM adoption rate is lower than 50%. This means that approximately $9 billion is being wasted on CRM solutions. Now let’s ask one question- How much money, time and effort has your organization spent on CRM till now?

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