Mar 9, 2016

SEO Best Practices for your eCommerce Store – Part I

Mar 9, 2016 eCommerce SEO & SEM

We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of eCommerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for eCommerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels.

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Mar 4, 2016

Transforming Flash-based Learning with HTML5

Mar 4, 2016 ePublishing

Transforming a decade old Flash based learning module into an asset, based on HTML5 is no child’s play. Doing it wrong or failing to do it has its own consequences – the risk of losing great learning content and the rising cost of creating new content from scratch, both pose a serious challenge for the learning and development sector (L&D). In this post we throw light on Flash to HTML5 conversion and ways in which all conversion related issues can be tackled.

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Mar 1, 2016

Alt Text / Annotation as a Powerful Tool for Accessibility for Visually/Print Impaired

Mar 1, 2016 ePublishing

Digital content is breaking all boundaries and is emerging as the preferred medium for both students and educators alike. Access to digital content has given students new learning environments, with engaging, interactive and multimedia rich content created in open source formats that can be accessed on any device from anywhere.

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Feb 23, 2016

HTML5 All Set to Takeover Flash. Are You Ready?

Feb 23, 2016 Technology Solutions

Flash has for years been the most dominant media plugin available for the web. However, Flash needs to be updated constantly and is not mobile browser compatible. It is not supported on iOS devices and the Apple founder and CEO Steve Jobs even criticized Flash for its lack of efficiency and security feature. Google followed suit by ending support for Flash in 2011. Well, all this was indeed an indication that the end was near for Flash. But, what was to happen next? Did HTML5 takeover?

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Feb 20, 2016

Clean Data in CRM: The Key to Generate Sales-Ready Leads and Boost Your Revenue Pool

Feb 20, 2016 Data Management

Quality data in your Customer Relationship Management (CRM) system is not only the lifeblood of your organization but also the secret to putting you on the right track to generate high-quality, sales-ready leads and boost your revenue pool. For your CRM to provide optimal results and help you with your routine marketing and sales operations, it must be maintained and monitored regularly.

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Jan 18, 2016

MAGENTO 2.0 – A BRAND NEW CHAPTER IN ECOMMERCE ADVANCEMENT

Jan 18, 2016 eCommerce Development

Magento 2.0 builds on its heritage of open source, and offers unmatched flexibility together with opportunities for innovation to eCommerce merchants. This empowers retailers to adapt their sites to their precise business needs by adding powerful new extensions to their site, quickly and cost-effectively, consequently enhancing the shopping experience of their customers.

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Jan 7, 2016

How to Leverage Live Chat Strategy to Boost Customer Engagement and Reduce Shopping Cart Abandonment?

Jan 7, 2016 eCommerce Back-office Support

In the present digitally-led business environment, brands need to focus on building the best in-store experience online to maintain a competitive edge. While social media engagement is growing at a fast pace, live chat remains an efficient tool to keep shoppers engaged online and offer them customized, real-time solution. A satisfied customer converts into business growth and thus, it is crucial for companies to implement live chat strategy that adds to the business’ bottom line.

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Dec 16, 2015

How to improve your eCommerce Store’s Security for the Holiday Rush?

Dec 16, 2015 eCommerce Development

The holiday shopping season will be ramping up in just a couple of weeks, which means this is the right time to improve your eCommerce store’s security and ensure that the website offers a safe shopping experience to the customers. There are a number of things that online merchants must do to get ready to face the holiday rush head-on while avoiding a data breach.

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