David, a retailer specializing in eco-friendly products, faced a setback when he found out that his best-selling item was no longer showing up in Amazon’s search results. His bamboo toothbrushes were a hit with environmentally conscious customers looking for alternatives to plastic brushes. During a routine check of his sales metrics, he noticed a sudden decline in sales for this product. Worried, he investigated his Amazon inventory page and realized that the bamboo toothbrush listing had been marked as ‘suppressed’ by Amazon due to violations of content policies.

It’s safe to say that eCommerce is a big hit with the masses, considering the adoption rates it has amassed in recent years. Amazon (with its humongous market share) is one of the biggest faces of this success story, likely because of a stringent customer-centric approach and innovative features (FBA, user interface, and Alexa-assisted shopping).