The best thing about being an Amazon seller is that it is the marketplace itself that does most of the heavy lifting for you. Besides, the traffic on the world’s largest online marketplace consists of people ready to purchase. The average conversion rate on Amazon is more than 15 percent which is at least 4 to 5 times more than any other eCommerce site. Being a seller on such a huge platform is in itself a huge advantage. If you are able to play your marketing cards well on Amazon, you can make your venture profitable within quick turnaround time.
Even established merchants can multiply their sales by availing the right Amazon marketing services. Amazon as an eCommerce marketplace offers a host of advertising options to sellers. These options include display ads, video ads, sponsored product ads, and pay per click (PPC) ads. To truly leverage the power of these potent selling tools, you need Amazon marketing services from a vendor that specializes in this job.
Before considering the option of outsourcing Amazon marketing and PPC management services, one must have a clear understanding of the latest trends that are ruling the arena. It not only enables you to identify the right vendor but also gives you a clear understanding of what to expect from your service provider. By leveraging the latest marketing trends you will be able to tap the lion’s share of your target audience from 310 million customers that Amazon serves. Let’s find out what these Amazon marketing trends are and how you can make the most of these:
Amazon Demand Side Platform (DSP) – A Major Sales Booster
Amazon DSP is the marketplace’s own advertising platform that allows sellers to buy display and video ads for Amazon as well as a number of third-party partners and apps. These third-party partners include Fire TV Sticks, IMDb.com, Kindle, Freedive, and many more. Adding the power of Amazon DSP to your marketing campaigns can turnaround your fortunes. Recently Amazon has revamped the advertising platform and added four new elements to the user interface. These are:
- Bulk editing
- Custom reporting
- Creative moderation
All these elements are in fact user suggested enhancements for the advertiser that can add a lot of value to your advertisement campaigns. By leveraging the power of these elements you can make your campaigns more successful. Navigation has been made more intuitive to give you instant access to the most important information. The new navigation also allows you to edit and apply different settings to domain, audience, and location in a single go. The custom reporting feature takes care of your individual reporting requirements and allows you to choose specific columns from a given report and email to the intended user. The creative moderation feature brings down your time to market by automating the approval process. Further enhancements to DSP are due in the near future, so you can expect more leeway in designing and running your Amazon marketing campaigns
Customer Experience – Brings More Repeat Customers
If you really want to capitalize on the power of Amazon, staying on top of the customer experience is a must. The hallmark of your brand on Amazon should be convenience for the buyer. By offering a seamless buying experience in your store you also win a repeat customer which in turn translates into more revenue. Delivering exceptional customer experience also helps you in establishing your brand.
There are several things that you need to keep in mind to enhance the buying experience of your target audience. The first thing is to keep the messaging clear and crisp. A majority of visitors who come to your store have great clarity on what exactly they want. If you are able to grasp their behavior and offer them their desired product within the minimum number of clicks, you have achieved your target of customer experience. Minimizing ads for products that your target audience is not interested in also adds to the convenience factor. Make sure that your visitor is not inundated with unwanted information inconsistent brand messaging; it helps elevate your brand value.
Personalization is another key element of great customer experience and this trend of offering customized buying will always be in vogue on Amazon. To successfully implement this trend in your Amazon marketing strategy, you should have expertise in product feed optimization, keyword targeting, social media advertising. Making your store mobile-friendly also helps a lot in enhancing customer experience.
Video Search – A Potent Search Tool
In today’s fast-paced world, very few people have time to go through massive product descriptions, reviews, pros, and cons. No wonder videos have become a potent tool to engage customers with relevant product information. Fortunately, Amazon now offers the facility to integrate short videos to your product pages. Your Amazon marketers can now use the Beta version of video ads available with Amazon to create engaging product detail pages. You can also use the functionality to create custom landing pages for your PPC campaigns.
However, to take full advantage of this functionality offered by Amazon, you need to be well aware of the guidelines. At present, Amazon suggests that the video should be relevant to the product and should add value to the user experience. Another important prerequisite is that the video should be mobile optimized and no longer than 15 to 30 seconds. You have to make these videos flow as they loop within the page. Most of such videos automatically play without any sound, so it makes sense to embed an explanation text with them. As the popularity of product videos is on the rise, this trend of embedding short and crisp explainer videos is here to stay.
Voice Search – The Next Big Thing for Amazon Sellers
With voice search SEO picking up a steady pace, more than half of all searches on various search engines will voice searches by the end of 2020. Though industry statistics reveal that only 21% smart speaker owners use voice searches to look for products online, there’s no denying the fact that this trend will pick up with time. There is ample reason to believe this statement as voice commerce sales are likely to touch the $40 billion mark by the end of 2022.
To make the most of this emerging trend you should be well prepared, hence it’s a good idea to start optimizing your Amazon store for voice searches.
Amazon, the world’s biggest eCommerce marketplace is a great place to sell and buy. For Amazon sellers, the platform offers a plethora of opportunities by giving them instant access to millions of potential customers. It takes great focus, attention to detail, and the ability to market your products effectively to succeed on Amazon. If you are not an expert on Amazon Marketing, finding success on this platform will be challenging. You can overcome this challenge by outsourcing your Amazon Marketing Services to SunTec India, a specialized provider of Amazon Data Entry and Marketing Services for 20+ years. For more details of our services drop a line at email@example.com.