Amazon DSP Advertising Agency

Reach High-Intent Shoppers On and Off Amazon with Data-Driven Programmatic Ads

Amazon DSP Management Services

Amazon tracks every search, click, and purchase—DSP lets you advertise with that data. With Amazon DSP ads, you can target high-intent customers across multiple channels—whether they’re browsing Amazon, using mobile apps, or engaging on websites.

By tapping into Amazon's rich first-party data, we help you retarget high-intent shoppers, cross-sell to existing customers, capture competitor audiences, and drive brand awareness at scale. Our team handles everything—from audience strategy and creative optimization to budget management and Amazon Marketing Cloud reporting. You get display, video, and audio campaigns fine-tuned for performance, with integrated tracking that links each ad interaction to its resulting conversions and overall revenue growth.

Meet Customers Across Their Entire Journey

With our Amazon DSP programmatic advertising solutions, reach high-intent shoppers wherever they are—browsing Amazon product pages, streaming on Fire TV, scrolling through mobile apps, or reading publisher sites. DSP's cross-channel capabilities let you serve display, video, and audio ads across Amazon's owned properties and thousands of premium websites, ensuring your brand stays visible throughout the customer's buying journey.

Precision Targeting Powered by Purchase Data

Target audiences based on actual shopping behavior, not demographic guesses. Amazon's first-party data lets you reach customers who viewed specific products but didn't buy, purchased from your competitors, belong to high-value spending segments, or match your best buyer profiles. We continuously optimize campaigns using real-time shopping signals and dynamic bidding, ensuring your Amazon DSP ads connect with shoppers most likely to convert.

Maximize ROI with Intelligent Budget Allocation

Every dollar works in favor when it's deployed strategically. We analyze campaign performance, reallocating budget away from underperforming elements and toward your highest-converting audiences, placements, and creatives. This ensures your ad spend flows to the campaigns delivering the strongest returns, eliminating waste while scaling what works for sustained ROAS improvement.

Make Smarter Decisions with Unified Analytics

Track the complete customer journey from first impression to final purchase using Amazon's attribution modeling and Amazon Marketing Cloud. We analyze cross-channel performance, identify which touchpoints drive conversions, and reallocate budget to maximize ROAS. You get transparent reporting that shows exactly how DSP impacts your bottom line.

Advanced Retargeting That Drives Conversions

Recapture lost sales by retargeting shoppers who viewed your products but didn't purchase or abandoned their carts with our Amazon DSP retargeting services. DSP enables you to serve personalized ads across the web, bringing high-intent customers back to complete their purchases—increasing conversion rates without increasing acquisition costs.

Dynamic Creative Optimization

Serve personalized ad creatives based on customer behavior and shopping signals with our Amazon DSP advertising services. Show relevant products, messaging, and offers that resonate with each audience segment—improving engagement and click-through rates automatically.

Our Amazon DSP Advertising Capabilities: End-to-End Support for Campaign Management & Optimization

DSP Account Setup & Campaign Architecture

Our Amazon DSP agency handles the complete account configuration and campaign infrastructure. This includes implementing pixels and setting up tracking across all touchpoints. We also design the campaign structure with logical hierarchies and naming conventions, establish baseline KPIs, and create measurement frameworks. Additionally, we integrate with Amazon Marketing Cloud and attribution tools for comprehensive performance tracking.

Strategic Audience Targeting & Segmentation

Reach the right customers with precision targeting powered by Amazon's first-party shopping data. We build custom audience profiles using behavioral, lifestyle, in-market, demographic, and purchase intent signals. From lookalike modeling to remarketing, we design targeting strategies that connect your ads with high-converting shoppers—ensuring every dollar reaches customers most likely to buy.

Custom Bidding & Placement Optimization

Control exactly where and how your ads appear with fully customizable bidding and placement strategies. Whether automated or manual bidding, we align every campaign decision with your objectives—maximizing conversions, building awareness, or dominating specific geographies. You get complete control over ad placements, devices, and budget allocation for peak performance.

Competitor Conquest & Market Share Capture

Build targeted campaigns reaching shoppers who've viewed competitor products, purchased from rival brands, or match competitor customer profiles. By reaching high-intent customers already in the buying mindset, we help you capture market share effectively. Our approach includes crafting compelling creative messages, adjusting bids to secure top ad placements, and tracking performance to show exactly how your market share is growing.

Cross-Channel Attribution & Customer Journey Tracking

Understand the complete path to purchase with unified tracking across devices, channels, and touchpoints. We monitor how shoppers interact with your ads from desktop to mobile, from Amazon to external sites—connecting every impression to conversions. This holistic view reveals optimization opportunities and proves how DSP drives bottom-line results.

Performance Reporting & ROI Analysis

Track exactly how off-Amazon ads convert into Amazon sales with transparent, actionable reporting. Our experts analyze DSP performance data to identify what's working, what's not, and where to reallocate budget for maximum ROAS. You get clear insights that connect every ad dollar to revenue growth.

DSP Branding & Creative Services

We provide video and photo editing services to enhance your creative assets for DSP campaigns. Our team specializes in high-quality image editing for display ads and dynamic creatives, along with professional video editing for CTV and streaming platforms. We also offer 3D product modeling and rendering to bring your products to life. Every asset is optimized to meet DSP specifications and is tailored to align with your brand’s vision, ensuring maximum impact and performance.

Amazon Marketing Cloud (AMC) Analytics

Unlock deeper insights with custom AMC analysis. We connect campaign data across channels, measure incremental lift, and identify which touchpoints drive conversions. Get privacy-compliant, granular reporting that reveals hidden opportunities and informs smarter budget decisions.

Amazon DSP Campaign Management: Every Ad Format, Professionally Managed

Static Display Ads

Eye-catching image-based ads with clear calls-to-action that drive traffic to your Amazon listings, brand store, or external website. We design high-converting static creatives optimized for desktop, mobile, and tablet placements across Amazon's network and premium publisher sites.

Dynamic Display Ads

Self-optimizing ads that automatically adjust content, products, and messaging based on each shopper's browsing behavior and purchase intent. These ads pull directly from your product catalog to show the most relevant items to each customer, increasing engagement and conversion rates.

Video Ads (In-Stream & Out-Stream)

Engaging video content displayed before, during, or alongside streaming content on Amazon properties, Fire TV, Twitch, and premium video platforms. We create compelling 15-30 second videos that tell your brand story, demonstrate products, and drive measurable action—from awareness to consideration to purchase.

OTT/CTV Ads (Over-The-Top & Connected TV)

Full-screen, non-skippable video ads displayed on streaming services and connected TV devices. These premium placements deliver television-quality brand exposure to cord-cutters and streaming audiences, building awareness and driving consideration at scale.

Audio Ads

10-30 second audio spots served on Amazon Music, Audible, Alexa-enabled devices, and third-party podcast networks. Perfect for building brand awareness during high-engagement listening moments when visual ads can't reach your audience.

Our Proven Workflow for Amazon DSP Campaign Management

  • Strategic Foundation

    • Audience Strategy: We identify your highest-value customer segments using Amazon's first-party purchase data, then build sophisticated targeting strategies that reach them across all channels.
    • Account Architecture: Your DSP account is structured for optimal performance and scalability—logical campaign hierarchies, clear naming conventions, and strategic organization that enables efficient management.
    • Establishing KPI: We establish clear success metrics aligned with your business objectives, whether that's ROAS, new customer acquisition, market share growth, or brand awareness.
    • Baseline Tracking: Comprehensive tracking implementation ensures we measure every impression, click, and conversion across all touchpoints and devices.

  • Campaign Execution

    • Creative Development: Our team produces high-performing creative assets optimized for each format—static display, dynamic ads, video content, CTV placements, and audio spots.
    • Multi-Format Campaigns: We launch integrated campaigns across display, video, CTV, and audio channels, ensuring your brand reaches customers wherever they consume content.
    • Cross-Channel Launch: Your campaigns deploy simultaneously across Amazon's ecosystem and thousands of premium publisher sites, creating comprehensive market coverage.
    • Performance Monitoring: Real-time tracking and analysis from day one ensures we catch opportunities and address issues immediately.

  • Data-DrivenTesting

    • Sequential Testing: Our DSP team approaches testing in a sequential and intentional way, ensuring we isolate strategic elements for the best results. We test one variable at a time—audiences, creatives, placements, or bidding strategies—so we know exactly what drives performance.
    • Scale Planning: Every test includes a pre-defined scaling strategy if successful and optimization plan if not scalable across all campaigns.
    • Clear Optimization Framework: We document what works, what doesn't, and why—building a performance playbook specific to your brand.
    • Success Documentation: All learnings are captured and applied to future campaigns, ensuring continuous improvement.

  • Continuous Optimization

    • Real-Time Adjustments: We make daily optimizations based on performance data—adjusting bids, refining audiences, updating placements, and reallocating budget.
    • Budget Reallocation: Your ad spend continuously shifts to top-performing campaigns, audiences, and placements for maximum efficiency.
    • Performance Reporting: Comprehensive monthly reporting shows exactly how DSP drives revenue growth, with transparent ROAS analysis and strategic recommendations.
    • AMC Analysis: Deep-dive attribution studies using Amazon Marketing Cloud reveal hidden opportunities and optimization insights that traditional analytics miss.
    • Growth Strategy: Regular planning sessions ensure your DSP strategy evolves with your business goals and market opportunities.

SunTec India: Your trusted Amazon DSP Advertising Agency

Our team brings 25+ years of eCommerce expertise to Amazon DSP management—the only platform that combines Amazon's first-party purchase data with programmatic reach across Amazon properties (Fire TV, IMDb, Zappos, Prime Video) and premium third-party sites. We track key metrics that drive revenue: Customer Lifetime Value, Detail Page View Rate, Total ACoS, Repeat Purchase Rate, and Average Order Value—giving you complete visibility into how DSP impacts business growth.

Amazon Ads Partner

As an official Amazon Ads Partner, we have the expertise to run profitable campaigns through comprehensive advertising solutions. Our team crafts highly effective DSP campaigns that consistently deliver results, from brand awareness to conversion.

Aligned with your timezone

Our team works in shifts to align with your preferred timezone. We prioritize responsiveness and support tailored to your timezone, ensuring seamless communication and timely campaign optimizations for real-time impact.

Data security

As an ISO 27001 certified company, we adhere to strict data security protocols. We have role-based access controls & also sign an NDA to ensure your business and customer data are always protected.

Category experts

Our team of category specialists brings deep industry knowledge to every campaign. Whether you're in fashion, electronics, or any other niche, we tailor your campaigns to resonate with your target audience and drive measurable success.

Flexible engagement models

Depending on the scope of work, we offer flexible engagement models, from project-based to long-term partnerships, allowing us to adapt to your unique business needs and budget.

Transparent reporting

We provide clear, actionable reporting on every campaign, enabling you to see exactly how your investment is driving growth. With our comprehensive performance dashboards and insights, you’ll have a full understanding of how each ad is contributing to your success.

Amazon DSP Advertising Services: Frequently Asked Questions

Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) appear primarily on Amazon.com and target shoppers actively searching for products. Amazon DSP programmatic advertising reaches customers earlier in their buying journey—while they're browsing external websites, streaming content, or using mobile apps. DSP uses Amazon's purchase behavior data to target audiences based on shopping patterns, not just search keywords. Our Amazon DSP campaign management approach combines both strategies: using Sponsored Ads to capture high-intent searches and DSP to build awareness, retarget browsers, and capture competitor audiences across the web.

Amazon DSP is ideal for brands seeking to scale beyond traditional Amazon advertising. You should consider our Amazon DSP management services if you're looking to build brand awareness outside Amazon.com, retarget customers who viewed your products but didn't purchase, capture competitor audiences, launch products to new customer segments, or increase repeat purchases. As a full service Amazon DSP agency, we typically recommend DSP for brands spending $5,000+ monthly on Amazon ads and ready to expand their advertising reach across multiple channels.

Our Amazon programmatic advertising expertise spans multiple strategies:

  • Brand awareness campaigns reaching new customer segments across premium inventory
  • Retargeting campaigns that recover cart abandoners and product viewers
  • Competitor conquest targeting shoppers who've viewed or purchased from rival brands
  • Lookalike audience expansion, reaching customers similar to your best buyers
  • cross-sell and upsell campaigns, driving repeat purchases from existing customers
  • New product launch campaigns, building awareness for catalog expansion
  • Seasonal scaling strategies that increase spend during peak periods while maintaining efficiency.

Our Amazon DSP marketing agency customizes a strategy mix based on your business objectives, category dynamics, and growth stage.

We work closely with you to define a budget strategy that aligns with your objectives, whether it’s increasing brand awareness or driving direct sales. Using our advanced optimization techniques, we ensure your ad spend is allocated efficiently across high-performing campaigns, audience segments, and ad placements. Our approach maximizes ROAS by constantly reallocating budgets to the best-performing channels.

Yes, Amazon DSP advertising is available to both Amazon sellers and brands not selling on Amazon. Our Amazon DSP management services work with direct-to-consumer brands, retail businesses, B2B companies, and service providers who want to leverage Amazon's first-party purchase data for programmatic advertising. Even if you don't sell on Amazon, DSP lets you target audiences based on their Amazon shopping behavior and drive traffic to your external website, landing pages, or retail locations. Non-endemic advertisers can access Amazon's audience insights while directing customers to their own conversion points.

We provide transparent, in-depth reporting that tracks the entire customer journey. With Amazon’s attribution modeling and the insights from Amazon Marketing Cloud, we analyze how each impression, click, and conversion contributes to your bottom line. You’ll gain visibility into important metrics like Return on Ad Spend (ROAS), customer lifetime value, and more.

Yes, we provide comprehensive Amazon DSP campaign audit and optimization services. Our team reviews your current campaigns, analyzes performance data, and identifies areas for improvement. We then apply strategic optimizations, including audience targeting adjustments, bid management, and creative refinements, to maximize your campaign’s ROI.