Brought to you by the Marketing & Communications Team at SunTec India. We love sharing interesting stories and informed opinions about data, eCommerce, digital marketing and analytics, app development and other technological advancements.
PPC in eCommerce is no longer about who spends more—it’s about who adapts faster. With automation and AI taking center stage, the gap between smart and standard campaigns is widening.
Read More What’s Next for eCommerce PPC in 2026? 10 Key Predictions for Paid Advertising
Not every customer impacts your bottom line the same way—and most advertisers know it. In most cases, a small portion of your audience—roughly 20–30%—can drive up to 70–80% of total sales. Identifying and reaching these high-value segments, however, is easier said than done. Standard Amazon Advertising tools offer useful but limited targeting options, such as:
Read More Leveraging Amazon Marketing Cloud to Build High‑Value Audience Segments
Marketing in 2025 isn’t a linear funnel—it’s a dynamic, intricate omnichannel journey, where every touchpoint matters. Traditional attribution models—focused on last-click, first-click, and linear frameworks were built for a simpler era, where customer journeys were straightforward, cookies tracked everything, and a purchase happened within days of that first ad impression.
Read More Amazon Marketing Cloud vs. Traditional Attribution Models: Who Leads the Way
AI is evolving from a supportive system into an autonomous decision-maker, transforming industries like healthcare and finance. Agentic AI systems, capable of acting with minimal human supervision, are redefining how businesses operate—delivering faster insights, predictive capabilities, and greater efficiency.
Read More How Businesses Can Achieve Data Privacy and Governance in Agentic AI?
“Generative AI is shifting from coding assistants to enterprise transformation, enabling organizations to analyze and modernize complex legacy systems.” — Gartner, Generative AI for Enterprise Transformation, 2024.
Read More Legacy Modernization Meets GenAI: Turning Decades-Old Systems into Digital Assets
Siloed development teams, fragmented code, and the relentless pressure to keep pace with two distinct platforms—these realities have long affected mobile app development. However, with platforms like React Native, developers have a robust solution for building cross-platform apps with native-like features, offering consistent UI/UX across Android and iOS.
Read More Building Hybrid Mobile Apps with React Native: A Complete Guide
Automated invoice processing systems have significantly improved accounts payable operations by accelerating invoice approvals, reducing clerical errors, and minimizing manual staff hours. But while using automation for high-volume, rule-based validation often boosts productivity, it fails when handling non-standard or edge cases. These exceptions—ranging from mismatched purchase orders and duplicate entries to incomplete or irregular invoice formats—are where automation systems typically hit a wall.
Read More The Reality Check: How Accurate Are Automated Invoice Processing Systems?
APIs have become the backbone of digital transformation.
Read More Beyond API Automation: How Organizations are Moving Toward Autonomous API Management
Web development has come a long way, from single, static web pages (SPAs) to dynamic data-driven solutions that drive an entire digital strategy. Modern websites are more than storefronts; they meet customers where they’re at, provide instant access across all touchpoints, and offer personalized experiences to all, simultaneously.
Read More Laravel Development in 2025: Secure, Scalable, and AI-Ready
As the primary hub for Amazon business operations, Seller Central involves managing multiple critical functions, including product listings, pricing, inventory, and customer interactions. While the platform provides necessary tools to control day-to-day operations, it also presents recurring hurdles, like ASIN merges, listing errors, inventory management issues, account health concerns, and pricing discrepancies. These issues lead to disruptions in sales, reduce product visibility, and threaten overall account performance.
Read More Fix Common Amazon Seller Central Issues to Drive Sales Growth