Search abandonment – where a visitor uses the search bar to find something on your website but does not get the desired results – costs retailers over $234 dollars in the US and over $2 trillion across the globe annually. These numbers not only represent lost sales opportunities but also point out a recurring problem of poor site search optimization, which leads to poor user experience.
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Minimize ‘No Results’ responses with internal site search optimization
Have you ever found yourself typing in a show’s name on Netflix, only to be met with a disappointing “Sorry, no titles match your search” message? This frustrating experience can lead to disengagement and may even cause you to switch to a different streaming platform.
Read More Minimize ‘No Results’ responses with internal site search optimization