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SunTec Wins Three Year Integrated Amazon Marketplace Management and Listing Optimization Contract from A Leading Auto Parts Retailer

New Delhi
September, 2015

Amazon Listing Optimization

SunTec India, a leading multi-process IT Outsourcing Company with specialization in end-to-end eCommerce Services & Solutions today announced that it has been selected by a leading USA based aftermarket automotive parts and accessories retailer, selling on Amazon and its web store as its sole preferred global strategic partner to fully list, optimize and manage product data and content on Amazon. The automotive parts retailer sells more than 3 million auto parts for 70 different vehicle makes to distributors, professional mechanics as well as do-it-yourself individuals. On an average, the eCommerce store receives 740,000 monthly visitors on its Amazon Store.

As part of the three year agreement, SunTec will deliver operational and cost efficiency to the automotive replacement parts eTailer through its Amazon Marketplace Management Services. The engagement covers complete on-page optimizations including images, content, SKU building and taxonomy research, building the URL of product pages as per relevant query string parameters, as well as reviews, and other related online marketing activities like search term optimization, title optimization, etc.

SunTec will leverage its extensive experience in eCommerce Catalog Management, combined with its specialization in creating customized Amazon Inventory Files in the Automotive Parts & Accessories category, ensuring superior product quality and product branding. As understanding how Amazon’s search algorithm works is crucial to gaining in Amazon ranks, SunTec will at the outset audit the product listings, and subsequently fix the damaged / conflicted ASIN’s or the ones including active quality alerts, cleanup the catalog data, and correctly list all the items using the precise Browse Tree Guide (BTG) designations, optimize product listings utilizing meta data and keywords that promote the client’s product and brand, together with unique and compelling product descriptions, and high-quality product photos in white backgrounds free from inset images, watermarks, or unauthorized content. The dedicated Amazon Marketplace Services team at SunTec will also ensure that it submits the listing data in conformity with the product data standards for The Automotive Store, as presented on Amazon Seller Central.

Ravi Kant, Vice President, eCommerce Division, SunTec said, “We are thrilled to have been selected by a leading Internet retailer of aftermarket auto parts as their global strategic outsourcing partner to manage their Store on Amazon marketplace platform. We understand that Amazon’s influence on search relevancy, merchandising and operational metrics are becoming more and more critical. As far as we are concerned, we’re certain that we shall be able to drive value for our client by building and optimizing 3,000,000+ SKUs across 4,000+ auto part categories ensuring correct parent/child variations consistent with Automotive Parts-specific Standards, publish positive product reviews, and use Amazon Ads to get the items in front of new customers. We are enthused by the enormous possibilities of this strategic partnership.”

More questions on how SunTec India can help you perform better in Amazon's ranking algorithm by creating optimized listings or fixing the suppressed and failed listings? Send us an e-mail: info@suntecindia.com.