As AI search engines like Google's SGE (Search Generative Experience) have begun to take center stage, businesses face a frightening reality: how will they survive and thrive in this new landscape? This thought-provoking article explores the ethical and practical implications of AI search, challenging the current paradigm of information ownership, and offers invaluable insights for businesses navigating this uncharted territory.
Read through the article: AI search engines and the future of information ownership , and discover how re-imagining your content creation and marketing strategies can help you ace the battle, in the face of AI!
Rohit Bhateja leads the Digital division of SunTec India. He also heads the International Sales and Marketing Division for Data and ePublishing services. He has over a decade of industry experience and specializes in helping businesses navigate the D2C and B2B markets.