Newsroom

Reflecting on 2023:
SunTec India's transformation in the
AI age as 'Humans-in-the-Loop'

There's no denying that AI made massive strides in 2023. However, the rise of AI didn't make human expertise obsolete - if anything, it made it more essential.

And, amidst that transformative shift that has redefined the landscape of business solutions, SunTec India has successfully emerged as the Humans-in-the-loop of Artificial Intelligence.

In a year marked by the increasing integration of Artificial Intelligence (AI) across industries, our company has emerged as a pioneer in navigating the delicate balance between automation and human intelligence. By promoting human oversight of AI outcomes, SunTec India paved the way for other businesses to enhance operations through AI while ensuring that human specialists were present to guide its ethical and effective deployment.

At the beginning of the year, we implemented a "Humans in the Loop" approach in our advanced data support services. We involved human specialists in reviewing and refining AI-powered data outputs. Seeing positive results, we quickly made this collaboration between humans and AI a cornerstone of offerings beyond just data:

  • For client data management, our experts ensure the accuracy of information processed by AI systems.
  • In web and app development, we utilize humans to enhance automated testing, data quality, and customization.
  • In digital marketing, our subject matter experts optimize campaigns powered by AI tools.
  • For AI-generated content, we edit the machine-produced text to improve relevance, accuracy, and engagement.

Our Humans-in-the-loop model emphasizes collaboration between humans and AI systems, ensuring that human oversight is utilized for validating outcomes and identifying potential flaws. While AI excels in speed and productivity, the HITL approach guarantees that context, quality, and ethical considerations are never compromised.