SunTec India attends Google's first-ever in-person Search Central Live event in India
A recap of what's next for Search!
New Delhi, September 26, 2023
SunTec India- a globally leading IT outsourcing and BPO company - recently attended and participated in Google's first-ever in-person Search Central Live event in India. The event, hosted in Delhi on September 25, brought together digital marketing professionals across India to discuss the latest in Google Search and gain insights directly from Google's teams.
Attendees heard directly from Google executives and experts about innovations that Google is working on perfecting and how these will shape the future of search.
"It was an honor to be part of this milestone event for Google in India," said Rohit Bhateja, Director of Digital Marketing at SunTec India. "Hearing directly from Google's teams on what's next for Search gave us a glimpse into the future that awaits digital marketers, with Google amidst plans to roll out its new search generative experience (SGE) across the globe in the coming year.
Google is clearly committed to making search technology more intuitive, assistive, and inclusive, according to Rohit. He also noted that Google is assessing everything on the web through the lens of consistent authority across platforms, which it plans to verify and observe minutely.
"The future of traditional SEO is looking bleaker," he added. "If I were to recap the Google Search Central Live event to fellow marketers, I would only say this- the reimagined Google is all about user intent over keywords."
Google aims to make search better for everyone, so businesses need to focus on creating high-quality content that is relevant to their target audience. It is not about tricking search engines anymore, as Rohit put it. It's about creating content that is genuinely helpful to users. However, he also added that implementing the ideas Google has about helpful content on a B2B landscape might prove more tricky than intended.
It's an exciting but uncertain time for digital marketers as they adjust to this new era of search. For SunTec India, the event provided an invaluable glimpse into the future of Google's core search offerings. As a Google partner and a leading digital marketing service provider, the company looks forward to rethinking its approach to improve search visibility and success for itself as well as clients.
About SunTec India
SunTec India is a leading IT and business process outsourcing company with over 8,530 clients from 50 countries and over 1,500 full-time employees. The company is an AWS partner, a Shopify partner, CMMI-3 certified, HIPAA-compliant, a Microsoft partner, and ISO-certified. It has been providing end-to-end support across the domains of data, eCommerce, web & app development, digital publishing, and online marketing services for 20+ years.