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Category Archives: eCommerce

Product Listings: Striking A Balance Between Search Engines And Buyers

eCommerce

Most of the marketplace sellers feel content crafting a perfect product listing but do not ensure it is in line with the search engine rules or algorithm.Oddly enough, this holds true for every marketplace, with Amazon being no exception. You might optimize your listings with keywords, in an attempt to make them rank higher in the search results, but unless your copy is enticing enough for the audience, it won’t do you any good. Now, that’s a catch-22 situation, wouldn’t you say?

3 Reasons Why Your Product Photos Need Perfection

eCommerce

While making a purchase, about 67% online buyers go for a product with a quality photo. SEO optimization and fancy product descriptions bring the customers to your page. But the road to conversion is lead by your product photo. It’s the visuals of the product that are likely to entice your customers into buying. Which is why, you should avail Image Editing Services, and ensure that your image is up to the mark.

How To Come Up With Product Descriptions That Seal The Deal

eCommerce

One of the realities that many sellers on eBay have to face is that of potential buyers skipping their products without making a purchase. There are many reasons for buyers showing disinterest in a sales item even though it might be of benefit and product descriptions are a significant one. Product copywriting can do wonders when it comes to convincing customers to make a purchase, however, its converse is also true.

Why you need to Incrementally Move your eCommerce Website to HTTPS

eCommerce

Google chrome possesses the distinction of being the most widely used browser. Its concord with all digital platforms especially mobile helps it summon a myriad of users. In a recent move, Google announced that Chrome’s latest version 62, to be released this October shall warn users about non-encrypted pages when they land on one or input details. However, as per an estimate 40% of the top 100 internet retailers were yet to switch to HTTPS, as of mid-August 2017.

6 Best Practices to Follow When Uploading Product Images

eCommerce

Have you ever tried mastering product photography? Well, if you have, you must be aware that in an eCommerce business the first impression that you make on your potential customers is extremely crucial for the success of your business. In fact, we humans process images more quickly than text, and that is why we are almost immediately drawn to graphics. However, there’s certainly more to having a visually appealing website than a great color scheme or typography. Believe it or not, product images uploaded on your eCommerce website has the potential to make or break a sale. Through this post, let’s shed some light on some of the best practices for product images.

GET GORGEOUS PRODUCT PHOTOS FOR YOUR ECOMMERCE STORE

eCommerce

We all know that eCommerce business is catching up worldwide. Be it a new startup or an existing brick and mortar store, many new online stores are opening every day. Well, it’s true setting up an online store is much easier when compared to brick and mortar stores. However, eCommerce retailers have to deal with many issues while setting up an online store, one such issue being uploading good quality product images.

Challenges Faced in eCommerce Catalog Management

eCommerce

If you are an active seller on any eCommerce website, maintaining and managing your product catalog can be a tedious task. With thousands of SKUs to be published across various sales channels, you need to continuously update and manage data. But with increasing product database, the complexity increases, ergo merchants end up settling for substandard product information.

Are Your Product Descriptions Seductive Enough To Sell?

eCommerce

Does your eCommerce copy induce your readers to click buy or try? Or do you simply list down the features of your product and let your visitors decide what they want to do with it?

Expand the Possibilities and Reach of Your eCommerce Content

eCommerce

Hostile business environment and increasing competition has made it quite challenging for eCommerce store owners to effectively manage their online stores. No matter what you are selling, there are chances that your eCommerce website will face stiff competition from other online businesses, especially well established players selling through massive marketplace platforms like Amazon. Also, driving traffic to your eCommerce website will require you to derive backlinks, which is really a challenging task. So, what next? Is there any other option?

How to Leverage Live Chat Strategy to Boost Customer Engagement and Reduce Shopping Cart Abandonment?

eCommerce

In the present digitally-led business environment, brands need to focus on building the best in-store experience online to maintain a competitive edge. While social media engagement is growing at a fast pace, live chat remains an efficient tool to keep shoppers engaged online and offer them customized, real-time solution. A satisfied customer converts into business growth and thus, it is crucial for companies to implement live chat strategy that adds to the business’ bottom line.