Category Archives: eCommerce

Create an Unbeatable eCommerce Marketing Strategy

eCommerce

If you want your sales to be flat year over year, you can perhaps take the risk of sticking to the same marketing and advertising strategy as last year. It might work for your business this year too. However, if you are trying to expand and grow your business, your marketing and advertising strategies need to be redrafted nearly every year due to the volatile nature of the business, and the macro factors influencing the environment. So, here we are providing you with a checklist, which includes some of the most important tips an eCommerce marketer should definitely try in the final quarter of this year.

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Increase Your Online Store’s Performance through Better eCommerce Product Categorization

eCommerce

Most online store owners know that if customers are unable to locate the products they are looking for on their online stores, then they would not visit the store again for their next purchase. Also, it is no secret that offering more products on online stores can churn out more revenue. The same holds true for product information as well. The better the product categorization, the more traffic it will bring, which will influence store’s revenue in a big way.

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