When you begin with a new project, and try to validate a product idea through testing, you are actually far away from proper usability testing. Well, ideally it would be best to let your users know that the product is being tested and not them, regardless of the stage the product is in.
These days, smartphones are more than just phones- they are disruptive, networked multimedia devices, and in the years to come they will get even more advanced. One of the most important features of smartphones is mobility and it has definitely changed our lives for good. It has influenced the way we conduct business, communicate and collaborate. According to a recent finding, it has been estimated that around 62% of all digital media time is now spent on mobile and 80% of this time is spent on mobile apps.