Retailers, Don’t Fear Amazon


Amazon made a record breaking launch a few days ago in Australia. Its entry down under has sparked up fierce competition in the retail market. It however, brings promising prospects for various retailers and merchants seeking online expansion and also in quarters faced with inventory management and logistic hardships. It comes up as an alternative for various sellers, looking to tap the eCommerce market. Amazon’s reputation as a global eCommerce giant is there to boost the presence of retailers.

Is going big as a retailer simple?

Sellers have a lot to gain given they stick to an Amazon product management plan. But thinking that alone Amazon’s brand image will propel one’s business is plain wrong. With every retailer joining the platform, a new set of struggles are unveiled which are simply overwhelming without help of experts. Especially, managing one’s Amazon product listing can be demanding. Not to mention how Amazon has evolved as a search engine that has eclipsed google when it comes to product searches, with its improving A9 algorithm. Also, Google and Amazon are different since both search engines have different goals so consequently there has to be a different SEO strategy for both.

Since, Amazon’s retail services in Australia are in an early stage, there are many retailers looking to grab this opportunity with both hands, but to do the same handling one’s Amazon product listing is critical. It requires handholding and attention to the finest detail. To flourish, not only there exists a competition with other retailers but also a struggle to maintain a good reputation amongst customers.

Use Amazon to your advantage

To rank well and improve sales, a seller’s Amazon product listing must be at its optimum. But if any aspect of Amazon product management is neglected, things can go into a downward spiral. To avoid such a scenario, it is highly advisable to seek help from experts. With access to Amazon expertise retailers can sit back and focus on other priorities, while their Amazon stores are managed according to the best industry practices. Not only will it ensure that everything ranging from product images, titles, descriptions, SEO and pricing are well managed, it will also improve the chances of conversions and sales, which is exponentially good for retailers’ long-term presence on Amazon.

To sum things up, Amazon isn’t what retailers should fear as there is a huge opportunity to rise and consolidate one’s presence. Rather it is the ineffective product management that is far more threatening as Amazon sellers in Australia can’t afford to be caught off-guard with their Amazon product listing.

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SunTec India is an Amazon support service enterprise with years of expertise in multiplying Amazon store revenues. For consultation and more information on all our services, write to us at

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