Mobile applications are considered one of the best mediums to tap a broad number of customers. Be it Google Play Store or Apple store; we can easily see millions of mobile applications serving different business purposes. According to Statista, the Google play store became the biggest app store with 3.14 million apps, and the apple app store was the second-largest app store with 2.09 million apps. These stats show how enormous the mobile app development market is.
The market is occupied with millions of applications, but do all the apps are successful? Developing a mobile app for a business is a profitable idea, but it also comes with a few uncertainties, like how the application will perform and succeed in the market. Undoubtedly, every app development project has some risk factors, and businesses need to evaluate such factors in advance to achieve the desired goals. But overcoming these risk factors is the most challenging task for many enterprises. Here Minimum Viable Products, popularly known as MVP, comes into the picture. MVP in mobile development comes as a blessing for the businesses that help them evaluate the threats and risks in advance.
Do you know what Spotify, Instagram, Uber, Amazon, and Facebook have in common? No? They use MVP processes in their products to test their viability and create robust functionalities over time based on their testing data and feedback. Using MVP is one of the critical aspects in making these applications mature as they are today.
So, in the following post, we will discuss the benefits of using an MVP in mobile development, how you make a mobile MVP app, and suggest how to find the right MVP development company.
Let’s first discuss-
What is MVP?
MVP stands for Minimum Viable Products, a version of the product designed to test mobile applications’ ability by compiling the most basic features. It executes the product’s core idea to the end-users.
It has been an excellent asset for businesses, especially for startups, as it allows developers to test the app idea directly with the customers. The best part that makes MVP demanding is it includes all the essential features that give the exact idea about the whole application. Because of this aspect, it is also considered as the foundation architecture of mobile apps.
Using MVP in mobile development helps businesses evaluate how the application performs, the blocks that affect the performance, and make the necessary improvements. These evaluations are done based on potential customers’ feedback. If an MVP fails as per the user’s expectations, this means the roadmap that the enterprise has followed for its mobile application is not worthy.
Generally, MVP is misconceptualized with the point that it is the end product, but no, it’s not.
So what exactly MVP is?
MVP is not about building an amateur product model into some exotic end product and presenting it to customers.
It is about creating a mature product model with basic features to test and get feedback that helps in further development.
Moving forward, let’s discuss the benefits of using an MVP-
MVP Benefits In Mobile App Development
MVP provides several benefits in mobile app development that help businesses to build interactive and market-winning applications. Below we have mentioned a few critical benefits of using an MVP in mobile development-
1. It offers quick and accurate user reviews
Reviews are the most crucial part for every business to perform well. Suppose an enterprise builds an exceptional application with advanced features and functionalities and launches it in the market without any prior feedback or reviews. In that case, the chances of failures increase in such scenarios. Why? Because that enterprise did not pay attention to the user’s perspective and deploy the application directly in the market. But using MVP eliminates such chances of failures as it provides accurate and fast user reviews that help businesses make necessary changes or add-ons before launching their final product.
2. It opens the door of investment
Risk is the critical factor that affects the investment process significantly. Investors always prefer such projects that contain lower risks. If you plan to build an application and seek investments, you are entirely unaware of the project’s uncertainties. How will you convince your investors? Here MVP helps you; it displays the project’s core idea with some basic features that illustrate what your project is all about. It helps lower the risks as it proves the concept of app development and helps your investors understand your idea seamlessly.
3. It provides room for improvements
MVP in mobile development helps you discover the success rate of your idea in its initial stage. This practice saves enterprises from huge losses. Launch MVP of your product supports you in getting live reviews from your potential customers and lets you know whether your application is worthy or not according to your user’s expectations. Based on the feedback, you will get an opportunity to work on the loopholes, and you can redesign your product and launch the improved version of your application.
Another benefit of using an MVP is security. In the mobile application, security is the most critical factor as it comes with various features requiring robust security, including payments, data encryption, and more. Hence evaluating security loopholes in the mobile app is the essential part for every business. MVP helps enterprises to detect and resolve issues accurately without affecting the entire process. It allows developers to keep applications bug-free from the initial procedure.
5. It helps to test product concepts early-stage
Resonating product concepts is essential for businesses as it allows them to make necessary changes and take their product in the right direction. When an MVP product is deployed, the organizations can review the performance and monitor the active users of that particular product and their interaction. Such information helps organizations to build tailor-made solutions that fit the best for their users.
So, these are a few points that describe how MVP can benefit mobile apps.
Moving on, let’s discuss-
How To Develop And Launch An MVP For Mobile App?
Building an MVP for mobile apps is not rocket science; organizations only require a few critical aspects that help them develop and launch robust MVP for mobile applications.
In this section, we have mentioned the critical steps of how do you make a mobile MVP app:
1. Determine the essential features of Viable Product
Deciding on features of a mobile application is the most critical and challenging step for every organization as it can make or break the application. To develop an MVP for mobile apps, ensure to include all the essential features that give a crystal clear idea of your app project. But implementing features is not easy as it sounds because it has limited space for integrating only the best features. Therefore, to get the best out of the best, you require in-depth market research and analysis, discovering the audience base, user’s perception, demand, and other aspects.
Along with it, you also need to determine your potential customers from whom you wish to take feedback and reviews. Ensure that you only send your MVP app to the target audience; it broadens the scope of receiving quick critics. It gives you an understanding of whether your idea is ready to launch or not and helps you make necessary improvements if required.
2. Design and Develop Product
After getting a clear understanding of the features to be implemented, the next step is designing and developing the product. Always remember that implementation and development are the critical factors that play a significant role in making an app successful. Hence make sure for designing and developing the product, you will use the latest tools and technologies. To help with the advanced technicalities, hiring an MVP development services provider is the best option to go. They assist you with the best solutions suitable to your business requirements.
3. Time to Unveil your product
Another step in MVP mobile app is to test the product with the end-users. This step is crucial as it gives businesses an understanding of whether their application offers value to their end customers or not. It is always recommended to unveil your product with a limited audience to get faster and quick feedback.
4. Keep the Room of Improvements Open
Never think that your application will succeed in one go. There is always a loophole that requires it to be fixed by enterprises to achieve complete success. Therefore it is suggested to take feedback and reviews positively and start working upon them at the earliest. There might be security issues, dull designing, loading time, boring features, and others, ensuring to resolve all such problems with the best possible solutions.
Using MVP in mobile development is profitable for businesses. However, not every organization needs to consider it; it depends on their business requirement and targeted market. But if you are going to make a mobile MVP app, it helps you know your customers closely and keeps your business ahead of your competition.
Also, if you are new to the app development field, we would highly recommend you go for startup MVP development. It will indeed mark a huge difference in your business. SunTec India can help you with the best MVP development services that turn your idea into a beautiful, functional reality.
Get in touch with us, have a detailed discussion, and start your project! We’d be glad to hear from you.