As of 2020, WordPress powers nearly 35% of all the websites on the Internet and 28.19% of all online stores. It’s cheap, user-friendly, and quite convenient. It gives you complete control over the website customization. And, going live is a matter of a few clicks.
Now that website design heavily influences a customer’s purchase intentions, choosing an appropriate platform for development matters more than ever. But, one question remains at large.
Is it better to go open-source or find a custom eCommerce development company for the job?
Let’s look into that!
“The best dollars an eCommerce business can spend are on user experience.” -Jeff Bezos
If you go back to the interviews that the Amazon CEO delivered before 2000, you’ll discover many such wisdom nuggets. Bezos was foresighted about many things. But, he was unusually spot-on with his user interface and consumer experience insights.
OpenCart, a PHP-based open source e-commerce platform has already powered more than 912,437 websites. And the numbers are still on the rise. And why wouldn’t they be? When a shopping cart solution hits two targets at once, i.e. making your business search-engine friendly plus providing a welcoming user interface, who wouldn’t want to go for it?
Design plays a crucial role in keeping your visitors gripped and helps in transforming them into buyers. With the attention span of average Internet users being merely 8 seconds, your eCommerce web design should not merely lay emphasis on making your website artistically alluring but more importantly aid the visitors in finding the products they are looking for.