Image Enhancement and Photo Editing Case Study for Real Estate Sector

Client Introduction

Our client is one of the prominent photo service providers in Denmark. The client offers a wide range of services ranging from photo capturing, image editing, video editing, and floor plan services in the real estate domain. Furthermore, they have a strong network of independent photographers that fulfils the task of photo capturing.

Client Needs

The client was receiving a large volume of property images from independent photographers. Their in-house team was unable to edit and deliver these images as per schedule. The client wanted to convert average raw photoshoot images into HDR Images ensuring the highest quality and timely delivery. Furthermore, the client also required digital 2D/3D Floor Plans and 360-degree panoramic pictures as well.

Challenges

Picture editing and retouching related to real estate sector can be tedious and requires utmost accuracy. At SunTec India, we have always believed in exceeding client's expectations. The client had some particular needs for real estate photo editing. For this project, the initial challenges we faced are mentioned below:

Editing, retouching and producing more than 500 pages on a daily basis
Creating effective Floor Plans and stitching Panoramic images
Ensuring availability of real estate photo editors and retouchers to fit in with the Denmark working hours for a quick turnaround time of 12 hours
Assigning skilled and experienced editors for this project
Ensuring on-time and error-free output

Property images were having issues like:
- Low brightness
- Low contrast
- No sharpness
- Incorrect white balance
- Color correction

Solution

Using its 19 years of experience in this field, SunTec India understood the client's requirement and charted out a streamlined process to successfully complete the project. The best part, the real estate team at SunTec India is competent enough to deliver high-quality images within the stipulated time frame.

Check out the brief insight into the solution that we devised to cater to the specific issues of our client:

We created a dedicated team of 7 Photo Editors/Retouchers with major experience in real estate photo editing and enhancement and superb Photoshop skills, and creative thinking and aesthetic sense
Ensured two level of QC (Quality Check), one by Team Head and another by Project Manager on various parameters considering project instructions, reference photos, and the end result
The FTP login details were shared with the client through which they could upload the untreated images and download the final images with ease
For 360 Pano: We stitched all exposures and using Photoshop adjustment for the final result
For Portraits: We completed retouching and editing of the product photos
Created 2D/3D plans using the Floor Plan software

Our agile Project Managers quickly responded to client queries, emails and messages related to any aspect of the project
We used latest licensed photo editing software applications and ensured complete maintenance of the infrastructure and tools used for post image processing
To make sure the client's data and information is not compromised, we used secure VPN communication, required spy filters, anti-spyware and password controlled access to the files
We helped the client in making their property images impeccable by correcting the brightness, contrast, sharpness, White balance, colorcast, color correction, adding blue sky on outdoors/indoors, adding fire in fireplace, adding TV screens, adding water to bathtub, extracting window view, adding green grass etc.

Photo Editing Tools: Adobe Photoshop, Lightroom

Communication Tools: Skype, Email, Phone, Google Talk

Results

Due to our strategic approach, excellent work ethics, positive attitude and complying with international standards in photo editing has helped us to continue as a trusted partner for real estate photo editing services to our client. Check out some of the major highlights from our successful collaboration:

Major cost savings for the client without the headache of investing in people or infrastructure
Quick turnaround time of 12 hrs to meet the client's specific business requirements