There is no denying the fact that in recent times the quality of data needed by businesses has to be absolutely reliable given the different kinds of infrastructures, domains and technologies involved. With the rise of analytics, the way companies target audiences has become specific from generic. While there isn’t any dearth of contact data, reliability happens to be the main concern whilst acquiring and using it. Also given the variety of channels used for marketing nowadays, bogus emails can be the cause of a perfect storm that can hamper more than one campaign, also degrading the results.
A single medicine cannot treat all diseases. Similarly, a single email from your end cannot cater to varying needs of your buying prospects. In order to cast a positive impact in the mind of your prospective buyers (who are at different stages of sales funnel), a different type of content hitting the bull’s eye funnel can prove to be much more handy in comparison to an email campaign that aims to reach the entire target audience.