Being the most popular online marketplace, Amazon needs no introduction. What’s great about this platform is that it is not just used for shopping, but also for product searches and checking the current price for it. That’s right! About 54% of product searches take place on Amazon! The platform may have started as a bookstore but it has sure come a long way ever since. You can find potentially any product listed on Amazon these days, you name it!
A couple of years ago, the term ‘search engine optimization’ brought to mind, the notion of appealing to Google’s algorithm to earn yourself a place on the first page of search results. However, with Amazon surpassing Google in terms of product searches, the picture has changed dramatically. Due to this, Amazon SEO has started to garner more attention than ever.
Do you wish to make your products easily searchable for your online customers? Through this post, let’s shed light on how search terms can be effectively optimized on Amazon Central.
We have used the example of ‘running shoes’ to help you understand how best to use the keywords and search terms, in the simplest way possible. Take a look:
Read More How Search Terms Can Be Used Effectively on Amazon Seller Central?