Visibility on search engines plays one of the most crucial roles in determining the success of your eCommerce store. No matter how much effort you put into your online presence, it becomes worthless if your site cannot be found on top pages of search engines. SEO is the most effective solution to improve your visibility on search engines leading to higher website traffic and ultimately higher conversion rates. Taking advantage of an eCommerce SEO company can help your business improve your search engine rankings & get found by your target audience ensuring that you get more high-quality traffic.
While social media marketing and paid ads are great marketing tools for any eCommerce store, they require constant steam of marketing costs or a heavy advertising budget to increase web traffic. SEO on the other hand only requires constant efforts with no recurring expense while giving you the highest returns in the long run. Unlike paid campaigns, eCommerce SEO ensures that you have more organic traffic (visitors that land on your website as a result of unpaid search results.), where each visitor is free and is a potential sale.
As a good SEO strategy has the power to drive inbound traffic that could help you to grow your business for years to come, here are some stats to show why should you focus on eCommerce SEO:
- By 2040, around 95% of all purchases are expected to be via eCommerce.
- For starting an online experience, 93% of users start it on Google or on one of the alternative search engines.
- 60% of users click on one of the top three results
- Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77% in 2019.
- 75% of people never scroll after the first page on a Google search.
Why do eCommerce websites need SEO?
SEO is crucial for helping your target audience find you on search results
eCommerce SEO tactics ensure that you are on top of search engines like Google, Yahoo, Bing, etc., and are visible to your customers during their buying journey. Not being able to rank well on search engines means that you will only fewer customers reaching your website, you will have fewer sales and ultimately fewer profits.
On the other hand, your competitors who are using a strong SEO strategy will grow stronger and can easily leave you behind. As your potential for growth is tremendous, taking reliable SEO services for eCommerce stores can help you improve your rankings, and expand your sales & revenue.
SEO is a cost-effective way to escalate your web traffic and get more sales
Also mentioned earlier, the traffic generated from the organic search is for free, unlike paid search traffic. That means that the traffic gained from SEO practices comes with no cost per click, no cost per conversion, and no cost per impression, making it the most cost-effective way to increase your sales manifold.
You will see all successful e-commerce companies like eBay and Amazon prioritizing their SEO efforts to optimize their websites for Google and other search engines. With consistent SEO efforts, you can attract quality traffic in large volumes without having to pay for it. The only cost you will have to bear is associated with outsourcing eCommerce SEO services.
SEO delivers longlasting & measurable results
Based on the keywords that you choose, SEO delivers results that are targeted and measurable through analytics. Though eCommerce SEO requires constant efforts, the results derived from it are long-lasting as it keeps going. On the other hand, your traffic drops immediately as soon as you stop paying for your paid advertising campaign.
The long-term effects of an SEO program are simply undeniable. You don’t have to start your efforts from the scratch every year, as SEO builds upon itself to grow stronger over time. This cannot be achieved with paid advertising As the stream of customers and sales would stop the moment you cease your marketing campaign. Even when you are low on your advertising budget, you could pause your ads and can still be visible to your audience through organic search results.
SEO fetches highly qualified prospects and boosts sales
As the SEO results are based on the target keywords and search queries, the leads generated by it are much more relevant and have higher conversion rates than the leads using paid advertising. As your eCommerce site meets their need and search queries, your site appears on the top results, and customers are more likely to click on your site. As a result, your site gets more conversions, more sales, and ultimately more profit.
How eCommerce SEO creates more traffic?
Whether you are a startup or a well-established eCommerce store, SEO efforts are a prerequisite to maximize your brand’s profitability. As more and more people are shopping online, it is SEO that decides who will rank on top of the search results. Based on the search results, people are more likely to click on the pages that appear on the top thereby increasing the site’s web traffic.
The more traffic to your website, the more chances you have to generate qualified leads. In long run, more website traffic can remarkably differentiate your business sales performance, earn a higher brand reputation, and ultimately help your eCommerce business prosper.
Tips to improve your eCommerce SEO strategy
- Perform Keyword Analysis: Research and select the right eCommerce keywords based on popularity & search volume. You must use the researched keywords in the page title, meta description, subheadings, content, and URLs. Some of the popular SEO tools for finding the right keywords are Ahrefs, Google Analytics, and SEMrush.
- Optimize business listing: Local SEO can make a huge difference in where your eCommerce store appears on the search. Thus, you must enter your business information into Google My Business, modify it, update your information regularly if there is any change and sign up for a local listing service
- Create SEO friendly content: Despite your website is an e-commerce store, creating and posting content consistently is essential. Many studies and statistics indicate that optimized publishing content is the most effective way to generate visibility and qualified organic traffic.
- Optimize category pages: The category page on your e-commerce site can generate most of your organic traffic as users are more likely to search for generic categories. To optimize it, you must use the keyword research on category titles, optimize its meta description, include one H1 tag to each category page, Insert Internal links within the description and add visuals of your products all through the category page.
- Optimize product pages: The content that you place in your product pages plays a vital role in the success of your SEO strategy. Thus, you should be optimizing every part of your web content, including H1’s, meta titles, and meta descriptions. You must also use minimum jargon and use bullet points to distinguish features throughout the product pages.
- Focus on mobile SEO: As there are over 5.15 billion unique mobile phone users in the world in 2020, Google has prioritized web performance on smart devices as a critical metric when determining a website’s search result ranking. Thus, as an e-commerce merchant, you should focus on the mobile interface of your online store, load time on mobile devices, the navigation and UX on mobile, and a simple checkout process for mobile devices.
- Fix the broken links: Broken links are can be a disaster for user experience and your SEO too. To fix 404 pages you must update your content instead of deleting it, redirect visitors to a new page using 301 redirects or ask the web owners for an updated link if they are using an incorrect URL to link to you.
- Maximize your website’s speed: Google has indicated that the site speed is one of the signals to rank pages. Thus, it is vital that you focus on the loading time of your pages. Slow web pages will not just influence search engines but will also harm your indexation and user experience. Tools like Google PageSpeed Insights can help you check your website’s loading time.
Why take professional eCommerce SEO services?
Great SEO returns are not as easy as increasing your advertising budget, it needs constant efforts and dedication. As Google’s algorithms keep changing every now and then, it is important for companies to stay updated and come up with the best SEO strategy to rank their eCommerce store on the top pages. Several eCommerce retailers are unaware of the SEO best practices and how to build landing pages that can draw high traffic & perform well in search. This requires you to rely on professional eCommerce SEO services.
While many retailers are now looking to hire eBay experts or take Amazon search optimization services, you can also take professional help to pave a successful path for your eCommerce store. A reputable eCommerce SEO company can help you maintain a steady stream of organic traffic while also utilizing SEM techniques that can act as a powerful strategy for your eCommerce store. Having a good company by your side will make sure that leverage powerful tools and proven methods to help your store acquire new customers, and grow your online store’s sales significantly.
Here’s how taking eCommerce SEO services from a reputable company can help you grow your eCommerce store:
Evaluate your existing website & competitors
Whether you are a startup looking for SEO services from scratch, an established eCommerce store that wants to fix strategies that are not working, or simply want to take your sales to a next level, an experienced eCommerce SEO company can do it all! The SEO experts access your current site layout, keep track of data analytics, study your competitors, and pinpoint the areas of improvement. They can also formulate the best strategies that can be implemented for the notable growth of your eCommerce store.
As the company digs into your current website, they can make out the best from your data.
You can find the lost opportunities, assess your current traffic reports, check the click through rates, see where the traffic is coming from, find which strategies are performing well, etc. Beyond just assessing your website, the company’s next move will be to check what competitors are doing to make your store. This gives you an opportunity to see where you stand and what you can do further.
Target the right SEO keywords & improve your conversion rates
It is undeniable that selecting the right keywords is fundamentally important. If you don’t select and work on your keywords right, there is quite a possibility that may lose your rankings while your competitors reach the top. However, now when most of the businesses are going online, trying to climb the ranks is really difficult. In some cases, there is also a chance that you are ranking well but your conversion rates are low. This is where a professional eCommerce SEO company can help! The company will not just make sure that you select the right keywords but will also make sure that your keywords are ranked well on search and help you convert the visitors into customers.
Develop a great content marketing strategy
An SEO company that serves eCommerce websites can not just assist you with your current website layout but can also assist you with content. A professional company can help you plan for your overall content marketing strategy that can complement your overall SEO strategy. This way you can continually create search engine-friendly content both for your site and other content pointing to your site that can drive in more traffic.
How can we help?
At SunTec, we have been providing online store SEO and marketing services for over thirteen years across a variety of industries including apparel, jewelry, electronics, medical supplies, etc. Our eCommerce SEO team is focused on studying your current situation in the market & chalking out the best strategy for you that delivers excellent results.
Whether you are looking for On-Page SEO services (keyword analysis, product page optimization, & eCommerce SEO writing), Off-Page SEO services (link building, Social media marketing, PPC, Content marketing, and directory submissions) we make to study your specific eCommerce SEO needs before developing a unique plan of action. Our eCommerce SEO experts will thoroughly analyze each & every aspect of your site & come up with the best recommendations for your online store.
So what are you waiting for? Get in touch with us today!
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