SEO Services of SunTec Improved Search Engine Ranking and Targeted Traffic
Client: Covert Casino, UK
Service: Offers best free play casino games with helpful casino tips & roulette tips
The client provides online casino gamblers with comprehensive reviews of the most trusted and reputable online casinos and tips on how to play smart casino to collecting some of the largest player bonuses found on the web. The client has also sourced free roulette, free play casino and slot machine simulators to help the online casino players experiment, learn and play any online casino game.
To acquire traffic in this kind of environment, client needed to achieve visibility for casino-related searches through ranking on page one of Google UK, the dominant search engine that accounts for 90% of British web searches.
When Covert Casino turned to us for Search Engine Optimization, their site was nowhere in the searches in Google for this website. It was un-optimized and uninitiated in search engine marketing when we started our SEO and link building campaign for their website. There is tremendous competition for popular keywords or key phrases associated with casino among sites with similar content, making it very difficult to obtain casino traffic. Moreover, Casino category websites are not easily accepted and linked by directories and search engines.
Through a rigorous on-site and off-site SEO campaign, we optimized the site making it competitive in the online casino gaming. We conducted a comprehensive keyword analysis and research focusing on primary as well as secondary keywords. Our On-Page Optimization tactics included title optimization, meta tags optimization, important html tags optimization, keywords optimization, link optimization, image optimization, etc., to name a few. To further boost and complement our On-Page efforts with Off-Page promotions, we launched an aggressive link building campaign both one-way and reciprocal. We also submitted the client’s website link to quality bookmarking sites that are indexed and attributed ‘Do Follow’. Additionally, we made Directory Submissions, posted articles and blog comments to enable our clients with great visitor inflow to boost their link popularity.