SunTec India, a multi-process IT outsourcing company, recently supported a medical device company in conducting in-depth market research to assess the drivers and barriers for the possible use of an implantable device. The project was aimed at enabling the client create an effective market penetration strategy.
SunTec deployed a team of survey design experts and telephone interviewers to conduct interviews with both patients and specialists in the European market, finding out how the use of an implantable device for prophylactic purposes will affect them.
The team at SunTec worked closely with the client to draft appropriate questions for the interview while keeping in mind the client’s core objective, target market as well as the screening criteria. The market research consultant at SunTec conducted over 80 interviews and compiled a feedback that provided a concise view to the client. The findings were later summarized to enable the client in making strategic decisions to further penetrate Europe’s medical device market.
“We followed industry-best practices to conduct market research and gather critical information through telephonic interview with specialists and patients, thereby helping the client make informed decisions and create an effective marketing strategy for market penetration,” said Mr. Sugeet Wahal, VP, Data and Document Conversion Division at SunTec India.