eCommerce Marketing Case Study - The Primary Case Company
Strategic eCommerce Marketing Solutions of SunTec Transform Online Business
Client: The Primary Case Company
Business: Manufacturer of premium quality cases for smartphones
The client, Primary Case Company LLC is one of the leading handheld device accessory manufacturers and distributors online. Primary Case specializes in creating high quality, uniquely designed, effortlessly customizable cases for Smartphones like Apple, Motorola, HTC, BlackBerry and others. Positioned as Customer Service for Real People, Primary Case offers exceptional customer service coupled with unconditional guarantee for their products.
As the subscribers’ base for mobile phones continues to grow phenomenally, accessories business is poised to experience a fairly rapid development too. Our client saw manufacturing and online distribution of unique, high quality cases for Smartphones as an attractive proposition and a vast opportunity to tap into. To enhance its online prospects, client wanted to widen its outreach to its potential customers by achieving visibility and a higher ranking in search engines.
Mobile accessories business is a very tough market to begin with and posed many challenges, acquiring targeted traffic being the most fundamental. The client’s website had not been built with a search engine marketing perspective. Un-optimized content, lack of keyword focus, unmapped site URL structure, complete absence of link building initiatives, etc. hindered the site from realizing its full potential.
Through a rigorous eCommerce Marketing Solution, we optimized the site making it competitive in the online business of premium quality cases for Smartphones. We began with a comprehensive analysis and research for mobile product related keywords based on Google competition and monthly search volume, defined the meta tags for all pages of the Primary Case website and then uploaded the meta tags through the admin panel of Magento, the eCommerce web application, and generated the XML Site map. The backlinks and instances of the website were reviewed. Our other On-Page Optimization tactics included title optimization; meta tags optimization, important html tags optimization, keywords optimization, link optimization, image optimization, etc.
To further boost and complement our On-Page efforts with Off-Page promotions, we launched an aggressive link building campaign. We also submitted the client’s website link to social bookmarking sites that are indexed and attributed ‘Do Follow’. We made quality Directory Submissions. We also posted articles and blog comments to enable our clients with great visitor inflow to boost their link popularity.
Additionally, we keep a close watch and frequently review the Keyword rankings to make necessary amendments and thereby maintain the competitive edge.