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Case Study

eCommerce Marketing Case Study - The Primary Case Company

Strategic Ecommerce Marketing Solutions of SunTec Transform Online Business

Client: The Primary Case Company

Website: www.primarycase.com

Business: Manufacturer of premium quality cases for smartphones

Client Background

The client, Primary Case Company LLC is one of the leading handheld device accessory manufacturers and distributors online. Primary Case specializes in creating high quality, uniquely designed, effortlessly customizable cases for Smartphones like Apple, Motorola, HTC, BlackBerry and others. Positioned as Customer Service for Real People, Primary Case offers exceptional customer service coupled with unconditional guarantee for their products.

Business Opportunity

As the subscribers’ base for mobile phones continues to grow phenomenally, accessories business is poised to experience a fairly rapid development too. Our client saw manufacturing and online distribution of unique, high quality cases for Smartphones as an attractive proposition and a vast opportunity to tap into. To enhance its online prospects, client wanted to widen its outreach to its potential customers by achieving visibility and a higher ranking in search engines.

Challenges

Mobile accessories business is a very tough market to begin with and posed many challenges, acquiring targeted traffic being the most fundamental. The client’s website had not been built with a search engine marketing perspective. Un-optimized content, lack of keyword focus, unmapped site URL structure, complete absence of link building initiatives, etc. hindered the site from realizing its full potential.

Solutions

Through a rigorous eCommerce Marketing Solution, we optimized the site making it competitive in the online business of premium quality cases for Smartphones. We began with a comprehensive analysis and research for mobile product related keywords based on Google competition and monthly search volume, defined the meta tags for all pages of the Primary Case website and then uploaded the meta tags through the admin panel of Magento, the eCommerce web application, and generated the XML Site map. The backlinks and instances of the website were reviewed. Our other On-Page Optimization tactics included title optimization; meta tags optimization, important html tags optimization, keywords optimization, link optimization, image optimization, etc.

To further boost and complement our On-Page efforts with Off-Page promotions, we launched an aggressive link building campaign. We also submitted the client’s website link to social bookmarking sites that are indexed and attributed ‘Do Follow’. We made quality Directory Submissions. We also posted articles and blog comments to enable our clients with great visitor inflow to boost their link popularity.

Additionally, we keep a close watch and frequently review the Keyword rankings to make necessary amendments and thereby maintain the competitive edge.

Results

SunTec’s comprehensive SEO and eCommerce marketing solutions brought both immediate as well as long-term benefits to the client. SunTec's expertise not only helped The Primary Case Company rank higher in SERP, but also greatly improved their bottom line.

Traffic rank for www.primarycase.com experienced a marked increase:

Traffic rank for www.primarycase.com

After 1 month of SEO

After 3 months of SEO

Traffic Rank

1,267,404

1377,169,

Change

-1,741,394          

-221,276

There is also a good percentage increase of global internet users who visit www.primarycase.com

www.primarycase.com

After 1 month of SEO

After 3 months of SEO

Reach

0.00012

0.00011

Change

+270%  

+80%      

The traffic metrics and search analytics have been sourced from Alexa Site Audit

 

Here are the results for the most strategic keywords and key phrases:

Keyword

Rankings in google.co.uk   Before SEO

Rankings in google.co.uk After SEO

Page in google.co.uk After SEO

High-quality Leather Cases

Not in Top 500

1

1

The Paradox Case new

Not in Top 500

1

1

Paradox holster case

Not in Top 500

1

1

Courage Case

Not in Top 500

2

1

Paradox Case

Not in Top 500

2

1

Leather Holster Cases

Not in Top 500

2

1

leather iphone cases

Not in Top 500

4

1

HP Veer 4G Case

Not in Top 500

5

1

HTC HD7S Case

Not in Top 500

5

1

Samsung Galaxy Indulge Case

Not in Top 500

5

1

leather iphone cases

Not in Top 500

5

1

LG Phoenix Case

Not in Top 500

6

1

nylon cases

Not in Top 500

6

1

leather iPhone holsters

Not in Top 500

7

1

Stylus for Capacitative Touch Screens Case

Not in Top 500

8

1

motorola flipside case

Not in Top 500

9

1

Motorola Atrix 4g Case

Not in Top 500

10

1

Blackberry Curve 3G Covers

Not in Top 500

11

2

Blackberry Bold Covers

Not in Top 500

11

2

leather blackberry cases

Not in Top 500

11

2

Android cases

Not in Top 500

13

2

Lg Thrive Cases

Not in Top 500

14

2

Samsung Infuse 4G Case

Not in Top 500

16

2

leather cases

Not in Top 500

24

3

Blackberry Cases

Not in Top 500

30

3

About SunTec

SunTec offers a comprehensive suite of Search Engine Optimization, Social Media Marketing, Pay Per Click Management and eCommerce marketing solutions to enable business organizations increase their website traffic, build brand recognition and increase returns.

For more information contact: info@suntecindia.com