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Case Study

Proactive Online Marketing Brings Superior Performance

Client: UK Car Broker

Website: www.ukcarbroker.co.uk/

Business: One of the largest online new car brokers on the internet

Client Background

Our client UK Car Broker specializes in offering cheap new car deals ensuring that its customers get the best new car deal possible. UK Car Broker is well experienced to customize the car leasing package to suit the needs of its clients and is also well equipped to deal with part exchanges. All new cars are available on contract hire, personal contract hire, personal contract purchase and standard hire purchase at competitive prices.

Business Need

Online car brokerage is increasingly competitive. The client needed to maintain high visibility in organic Google rankings to stay ahead of competitors. UK Car Broker wanted to increase qualified page traffic and sales through informed SEO techniques and link popularity measures while not allowing the marketing costs to skyrocket.

Challenge

When UK Car Broker initially turned to us for its online marketing and site promotions, their website was un-optimized and the keywords were not well targeted. www.ukcarbroker.co.uk/ had no off-site presence. Social Media Marketing tactics like Article or Blog Marketing, Social Bookmarking or Forum Postings were completely missing. Tough competition for car websites in UK posed a tremendous challenge in itself. Moreover, popular keywords or key phrases associated with cars are highly competitive and getting them rank higher is an uphill task.

Solution

To make its online marketing optimally efficient, UK Car Broker partnered with SunTec. We conducted a comprehensive keyword analysis and research focusing on keyword effectiveness index [KEI] to precisely measure the Keyword competitiveness for our target keywords and key phrases pertaining to the online car brokerage business. The backlinks and instances of the website were reviewed. Our other On-Page Optimization tactics included title optimization; Meta tags optimization, important html tags optimization, keywords optimization, link optimization, image optimization, etc.

To further boost and complement our On-Page efforts with Off-Page promotions, we launched an aggressive link building campaign. We also submitted the client’s website link to social bookmarking sites that are indexed and attributed ‘Do Follow’. We made quality Directory Submissions. We submitted the UK Car Broker website to human edited directory like dmoz which necessitates focused attention and persistent action to get approval [http://www.dmoz.org/search?q=ukcarbroker]. We also posted articles and blog comments to enable our clients with great visitor inflow to boost their link popularity.

Additionally, we keep a close watch and frequently review the Keyword rankings to make necessary amendments and thereby maintain the competitive edge.

Results

SunTec’s SEO and Internet Marketing solutions brought both immediate as well as long-term benefits to the Client. SunTec's expertise not only helped UK Car Broker rank higher in SERP, but also greatly improved the inflow of targeted traffic.

Traffic rank for ukcarbroker.co.uk experienced a marked increase:

Traffic rank for ukcarbroker.co.uk

After 1 month of SEO

After 3 months of SEO

Traffic Rank

1,041,442

1,377,169

Change

-312,311

-351,789

There is also a good percentage increase of global internet users who visit ukcarbroker.co.uk:

Global Traffic for ukcarbroker.co.uk

After 1 month of SEO

After 3 months of SEO

Reach

0.00017

0.00012

Change

+50%

+30%

[The traffic metrics and search analytics have been sourced from Alexa Site Audit]

Here are the results for the most strategic keywords and key phrases:

Keyword

Rankings in google.co.uk Before SEO

Rankings in google.co.uk After SEO

Page in google.co.uk After SEO

Car Broker

Not in Top 500

1

1

Internet Car Broker

Not in Top 500

1

1

Brand New Car Prices on 1st number

Not in Top 500

1

1

New Car Broker

Not in Top 500

1

1

Car Leashing Broker

Not in Top 500

1

1

New Cars Online

Not in Top 500

2

1

New Car Deals

Not in Top 500

3

1

UK Car Brands

Not in Top 500

3

1

New Car Prices

Not in Top 500

7

1

New Cars UK

Not in Top 500

11

2

Cheap New Cars

Not in Top 500

16

2

New Cars

Not in Top 500

29

3

New Car Deals in UK on 29

Not in Top 500

29

3

About SunTec

SunTec offers a comprehensive suite of Search Engine Optimization, Social Media Marketing, Pay Per Click Management and eCommerce marketing solutions to enable business organizations increase their website traffic, build brand recognition and increase returns.

For more information contact: info@suntecindia.com