So, you’re an Amazon seller? Great! But then so are about 5 million others. We’re sure you must have gained a lot of conversions by taking to this eCommerce behemoth. Or have you? Think about it. Anyone can be a seller on Amazon. But is that all you want to be? Just another seller? Or do you want to be a brand builder who actually leverages the world’s biggest online marketplace and creates something noteworthy i.e. a brand name?