Most of the marketplace sellers feel content crafting a perfect product listing but do not ensure it is in line with the search engine rules or algorithm.Oddly enough, this holds true for every marketplace, with Amazon being no exception. You might optimize your listings with keywords, in an attempt to make them rank higher in the search results, but unless your copy is enticing enough for the audience, it won’t do you any good. Now, that’s a catch-22 situation, wouldn’t you say?

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