The client is a US-based eCommerce company. They sell motor parts and accessories and offer installation and repair support for recreational vehicles like dirt bikes, snowmobiles, all-terrain vehicles (ATVs), utility terrain vehicles (UTVs), and other off-road motor vehicles. Before our collaboration, their primary sales channel was an eCommerce website (built on ). They have now expanded to become a leading seller on major eCommerce marketplace such as Amazon, eBay, and Walmart.
Our client wanted to scale their business on leading online marketplaces but found it challenging to manage multiple sales channels. They tried , but it was very time-consuming to understand and implement. They reached out to us for support, starting with product data collection and management. Eventually, that was scaled to order processing, customer support, content optimization, and online marketing.
This was the first-of-its-kind project where we were constrained to a single tool for omnichannel marketplace management. We pooled our resources with expertise in ChannelAdvisor, formed a team of four, and commenced the project.
We imported the client's existing product data into ChannelAdvisor through CSV files, then organized and mapped the data to comply with all three marketplaces' policies. We set up rules and warehouses on ChannelAdvisor to manage inventory from multiple suppliers and locations.
To streamline product data onboarding for the client, from supplier/manufacturer websites and other sources. We managed data cleaning, merging, deduplication, standardization, enrichment, and validation before uploading it.
The ChannelAdvisor Order Management System records every incoming order from all sales channels. Initially, we set up manual order routing to place all orders with the right distributor and created order alerts for shipping, payment, inventory, and fraud issues. Later on, we automated the process within ChannelAdvisor.
We assigned a dedicated virtual assistant to manage customer inquiries from Amazon, eBay, and Walmart on ChannelAdvisor. This resource created support tickets, responded to customer inquiries, updated ticket statuses, and alerted the client of any escalation requirements.
We managed eCommerce SEO for the client's website and all three marketplaces to boost organic traffic, keyword rankings, and online sales. We conducted audits, keyword research, and on-page optimization and assigned dedicated eCommerce copywriters to create SEO-friendly content for product listings.
Since the client had never advertised online, they tasked us with Amazon PPC for starters. We handled campaign setup and optimization, keyword research, bidding strategy, ad copy creation and testing, and ad performance reporting and analysis. The ad campaigns were also refined frequently to ensure better click-through and conversion rates.
Due to the long-standing relationship between our company and the client, they have entrusted us with the maintenance of their eCommerce website. We have assigned a dedicated Shopify developer to handle any technical issues and perform frequent monitoring and website updates.
Although ChannelAdvisor has many benefits, it is currently the most costly multi-channel marketplace management tool available. As this was becoming a problem for a business as large and established as this client, they asked us to look for ChannelAdvisor alternatives.
However, we have solved a similar situation for another client by automating multi-channel sales management from scratch. We discussed this success story with our client and are currently in the process of implementing a similar concept for them, customized to their specific requirements. We are confident that this solution will allow them to get the most out of their investment.