From Wasted Spend to Winning Campaigns: We Help You Succeed with Expert-Led Amazon PPC Services
Spending thousands of dollars on Amazon PPC, but can't figure out why your ACoS keeps climbing? Watching competitors rank higher for the same keywords despite having similar products? Struggling to scale campaigns without your advertising costs eating into margins?
For most Amazon sellers promoting their products on and off-Amazon, the bottleneck isn't budget—it's expertise. Effective Amazon PPC management demands deep platform knowledge, continuous bid optimization, strategic keyword targeting, and ongoing campaign refinement. Without a dedicated team analyzing performance data daily, you're left with wasting ad spend on irrelevant searches and missing high-converting keyword opportunities.
As a leading Amazon PPC agency, we provide the expertise you need to run more profitable advertising campaigns. We deliver comprehensive Amazon PPC marketing services that adapt to market changes instantly. Whether you're a seller launching your first campaigns or a vendor managing a complex catalog, our conversion-focused Amazon PPC strategies are designed to improve ACoS, boost ROI, and maximize campaign performance.
We Don't Just Manage Amazon PPC Campaigns—We Fix Issues Impacting ROI
Most Amazon PPC advertising agencies focus on surface-level metrics. We dig deeper to identify the root causes killing your campaign performance, then implement targeted fixes that deliver measurable results.
| Issues You Are Witnessing in Your Campaigns | Root Cause | How Our Amazon PPC Management Services Fix It |
|---|---|---|
| High ACoS with declining sales | Poor keyword targeting—your ads appear for irrelevant searches that generate clicks but zero conversions | Strategic Amazon PPC keyword research + negative keyword optimization to eliminate wasted spend and focus on high-converting searches |
| Campaigns burn through budget in hours | Aggressive bids without proper pacing or dayparting controls, causing spend concentration during low-converting periods | Optimized bid strategies with time-based targeting and automated budget pacing for consistent daily performance |
| Low impression share despite competitive bids | Poor campaign structure is causing internal competition and low relevancy scores | Campaign structure optimization, eliminating keyword cannibalization, and improving Quality Scores |
| Ad creatives get impressions, but low CTR | Ad copy and product images don't differentiate from competitors or fail to communicate key value propositions. | Through A/B testing of ad creatives, headlines, and images, we identify winning combinations that improve click-through rates significantly. |
| Can't identify which products are profitable | Lack of product-level ad performance tracking—viewing campaigns in aggregate without ASIN-specific profitability analysis | Comprehensive product-level ad performance tracking with profitability analysis for every SKU |
| Campaigns perform initially, then stagnate | Campaign fatigue—ad creative repetition, audience saturation, or failure to refresh keyword strategies as market dynamics shift | Real-time PPC optimization, including regular keyword expansion, seasonal bid adjustments, creative rotation, and competitive analysis to maintain momentum and prevent performance decline. |
Full-Service Amazon PPC Management for Sellers and Vendors
Specializing in automatic and manual campaign management, our Amazon PPC experts handle everything from initial campaign setup to ongoing performance refinement. Whether you operate as a third-party seller or first-party vendor, our Amazon PPC management services are tailored to your unique business model, operational constraints, and strategic goals.
Amazon PPC Keyword Research and Optimization
To target the most relevant and high-value shoppers, our Amazon PPC experts conduct in-depth keyword research. Leveraging tools like AMZ.one, AMZScout, Ahrefs, and Semrush, we identify high-converting, niche search terms that align with the shopping intent of your target audience. Our offerings include:
- Detailed keyword audits analyzing search volume, competition levels, and conversion potential
- High-intent long-tail keywords identification for niche audience targeting with lower CPCs
- Backend search term identification and optimization for improved discoverability
- Competitor keyword analysis for identifying profitable search terms
- Negative keyword optimization to prevent wasted ad spend
Amazon PPC Campaign Setup and Optimization
The campaign structure and ad format determine whether your Amazon PPC campaigns succeed or drain your budget. Our Amazon PPC ad agency builds strategic campaigns tailored to your products, business objectives, and competitive positioning. We have a dedicated team of Amazon PPC consultants who:
- Perform a comprehensive Amazon PPC audit and optimization for existing underperforming campaigns
- Select the correct ad format among Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP ads (or utilize all of them for full coverage)
- Utilize manual and automatic targeting to expand reach while controlling spend
- Design and optimize campaign structures with clean segmentation
- Coordinate promotional campaign timing with Lightning Deals, coupons, and seasonal events
Amazon PPC Copywriting & Product Detail Page Optimization
Converting paid traffic requires compelling ad copy and optimized landing page experiences. Through conversion-focused Amazon PPC copywriting and strategic product detail page optimization, we ensure your product’s value proposition is clear to resonate with the target audience. Our Amazon copywriting experts:
- Craft persuasive, keyword-rich headlines that emphasize product benefits and competitive advantages
- Align ad copy messaging with product detail pages for consistency
- Product description writing with impactful calls-to-action to drive clicks and conversions
- Incorporate high-performing keywords seamlessly into ad copy
- Ensure all ad creative meets Amazon's advertising policies, character limits, and quality standards for consistent approval
Bid Management and Budget Optimization
Strategic bid control is critical for maintaining visibility while protecting profitability. We employ a blend of automated and manual bid adjustments to capitalize on high-performing keywords and control costs on underperforming ones, thereby maximizing overall ROI. Our Amazon PPC consultants:
- Set up competitive bids based on keyword value and competition
- Leverage AI-powered bid optimization tools for real-time adjustments
- Set aggressive bids on converting keywords and reduce bids on low performers
- Use dayparting strategies to run Amazon PPC campaigns during peak conversion windows
- Prevent budget waste with automated pacing controls, daily spend caps, velocity monitoring, and performance-based threshold alerts
Product Image Editing & Ad Creative Development
Our Amazon PPC management services also involve ad creatives development and product photo editing support to enhance the visual appeal of landing pages. We create high-quality, polished images that showcase your products effectively (while meeting Amazon’s strict image guidelines) to improve CTR and conversions. Our product image editors:
- Enhance images by removing or modifying backgrounds, improving color accuracy, and adjusting lighting
- Develop informative infographic-style images highlighting key features, benefits, dimensions, specifications, and comparison points
- Create high-quality 3D product models for complex items requiring dimensional visualization and detail
- Optimize image file sizes and formats for fast page loading
- Create and edit product videos for Sponsored Brands Video and Sponsored Display Video campaigns
A/B Testing & Campaign Performance Analysis
A/B testing is integral to improving campaign performance. As a part of Amazon advertising services, we test various ad elements, targeting options, and strategies to determine what resonates best with your audience, ensuring continuous optimization and success. Our Amazon PPC management team:
- Test multiple variations of ad images, headlines, custom copy, and creative formats
- Run sequential creative rotation tests for Sponsored Brands ads to prevent ad fatigue
- Experiment with diverse targeting approaches, including keyword match types, product targets, category selections, and audience segments
- Test different bidding strategies to identify the most cost-effective approach.
- Analyze performance metrics to determine the most effective variations.
Real-Time PPC Optimization & Reporting
Real-time data-driven optimization enables quick responses to shifting market dynamics. We use Amazon Advertising Console, automated tools, and Amazon Marketing Cloud to monitor key metrics and make timely campaign adjustments, ensuring maximum profitability. Our Amazon PPC performance monitoring and reporting services include:
- Product-level ad performance tracking to identify best-selling items.
- Tracking ACoS, TACoS, ROAS, CTR, CPC, CVR, and impression share metrics.
- Identifying underperforming campaigns and recommending corrective actions.
- Immediate bid adjustments responding to competitive pressure, inventory changes, and conversion rate fluctuations.
- Monitoring advertising efficiency over time, showing how optimization efforts improve profitability and reduce wasted spend.
Where Are You in Your Advertising Journey?
Currently Running Amazon PPC Campaigns, But:
- Experiencing ACoS higher than it should be
- Unsure which products are actually profitable
- Suspecting you're wasting money on the wrong keywords
Haven't Started Amazon Advertising Yet; Probably Wondering:
- How much budget do I need to see results?
- Which products should I advertise first?
- What keywords should I target?
No matter where you are in your journey, we are here to provide clarity with our free Amazon PPC consultation and audit.
Running Successful Advertising Campaigns on Amazon For Different Ad Formats
Different business goals require different advertising strategies. As a certified Amazon Ads partner, our team specializes in Sponsored Ads management and strategically deploys them based on your objectives. Whether you're launching new products or looking to scale, our Amazon PPC management company builds the right campaign mix for your success.
Amazon Sponsored Product Ads
Enhance the discoverability of your newly launched or best-selling products by promoting them in high-intent search placements (shopping result pages and product detail pages). Our Sponsored Product Ads management involves leveraging high-intent keywords and competitive bidding to display your products to the right customers when they search for items relevant to your offerings. We continuously monitor search term reports, adjust bids, and refine negative keywords to improve product rankings and drive immediate sales.
Amazon Sponsored Brand Ads
Acquire new customers and build brand recognition while driving traffic to your storefront or custom landing pages. We create Sponsored Brand campaigns featuring your logo, custom messaging, and product collections that capture attention at the top of search results. As part of our Sponsored Brand PPC services, we experiment with ad creatives and headlines to maximize CTR, target high-intent keywords aligned with brand goals, optimize video formats, and manage campaigns that transition from upper-funnel to lower-funnel.
Amazon Sponsored Video Ads
Tell your brand story, showcase your products in use, and capture shoppers’ attention across Amazon and beyond with Sponsored Brand Video and Sponsored Display Video ads. By strategically optimizing and placing video creatives in Amazon’s high-traffic areas—such as product detail pages, search results, and even external placements through Amazon DSP- we increase viewer engagement, improve brand recall, and drive meaningful conversions.
Amazon Sponsored Display Ads
Target and re-engage high-potential customers at multiple stages of their buyer journey with Amazon Sponsored Display ads. Our Amazon PPC agency utilizes contextual and audience-based targeting to reach new prospects and retarget shoppers who have previously interacted with your products or similar offerings. We deploy Amazon Sponsored Display campaigns for view remarketing, cross-selling to existing customers, and reaching new audiences both on and off Amazon.
Amazon DSP Ads
Reach high-intent shoppers beyond Amazon.com with programmatic display, video, and audio ads. Our Amazon DSP advertising services leverage Amazon's first-party shopping data to target customers across Amazon-owned properties (such as Prime Video, Fire TV, IMDb) and thousands of leading third-party websites, apps, and streaming platforms. We create and Link-in (Amazon-centric) and Link-out (external) campaigns with dynamic audience segmentation, frequency capping, and real-time bid optimization to maximize RoAS.
Discover Which Channels Are Driving More Conversions with Our Amazon Attribution Tracking Capabilities
Gain detailed insights into the on-Amazon impact of your marketing strategies across non-Amazon channels, including search, social, display, video, email, affiliate/influencer campaigns with Amazon attribution tracking.
We Measure
We create and implement attribution tags across all marketing channels to track clicks, conversions, and the overall impact of cross-channel advertising activities.
We Optimize
Leveraging real-time attribution analytics, our Amazon PPC experts make in-flight optimizations (refine bids, creatives, and placements) to maximize ROI from every channel.
We Strategize
After identifying which channels generate the highest engagement and conversion rates, we optimize the Amazon advertising strategy, ensuring the PPC budget is allocated to the most profitable channels.
Leveraging Amazon Marketing Cloud (AMC) for Data-Driven Campaign Optimization
With Amazon Marketing Cloud (AMC), we gain complete visibility into your customer journeys—understanding how shoppers interact with your ads across channels before converting. We use AMC to optimize your Amazon PPC campaigns with granular insights that standard reporting tools can't provide.
Cross-Channel Performance Analysis
We analyze how DSP, Sponsored Ads, and off-Amazon campaigns work together across the customer journey. Our Amazon PPC experts identify which ad combinations drive conversions, measure how upper-funnel campaigns support lower-funnel sales, and discover where budget reallocation creates the most significant impact.
Enhanced Campaign Optimization
Amazon Marketing Cloud analytics reveals which campaigns drive acquisition, which focus on re-engagement, and where your budget underperforms. We act on these insights to refine audience targeting, make bid adjustments, and optimize creative strategy to improve ad spend and boost conversions.
Attribution and Path-to-Purchase Tracking
We map the complete journey from first ad exposure to final purchase. We track how many touchpoints occur before conversion, which ads initiate discovery versus close sales, and what messaging drives action at each funnel stage.
Granular Audience Segmentation
We build high-value audiences based on actual shopping behavior. Leveraging AMC’s SQL query-builder, we create custom segments—high-value repeat buyers, cart abandoners, competitor shoppers—and activate them directly in your Amazon PPC campaigns for precision targeting and improved ROAS.
Amazon PPC Campaigns Managed by Experts, Not Algorithms
Our clients choose expert management over AI automation—and the results speak for themselves.
Instead of relying solely on Amazon PPC automation, we combine technology with expert manual refinement—reviewing search term reports, analyzing competitors’ campaigns, and making strategic decisions that AI tools overlook. This hybrid approach delivers consistently superior performance across hundreds of client campaigns.
$300Mn+
Advertising Investment Managed
<30%
Average Target ACoS Achieved
80%
Average Year-Over-Year Revenue Increase
95%
Client Retention Rate
Detailed and Transparent Performance Tracking with Advanced Amazon Analytics
Our Amazon PPC agency delivers transparent, actionable reporting that goes beyond surface-level metrics. Using Amazon Ads Console, DSP reporting, and Amazon Marketing Cloud analytics, we track the complete performance of your campaigns—both on and off Amazon—providing insights that drive optimization decisions and prove ROI.
We track a wide range of metrics, including:
Core Performance Metrics
We monitor essential KPIs, including click-through rate (CTR), return on ad spend (ROAS), advertising cost of sale (ACoS), total advertising cost of sale (TACoS), conversion rate, detail page view rate, and add-to-cart rate to measure campaign effectiveness and profitability.
New-to-Brand Metrics
Identify first-time customers acquired through on and off-Amazon campaigns and analyze their acquisition costs. Our Amazon PPC management experts track new-to-brand order rates, customer lifetime value, and repeat purchase behavior to understand your brand's growth and customer acquisition efficiency.
Traffic Quality & Viewability Metrics
We track total impressions, valid clicks, and invalid traffic to ensure accurate performance assessment and reduce wasted ad spend. Our team consistently monitors viewability rates to confirm your ads are being seen by target audiences and optimize placements to improve ACoS.
Multi-Touch Attribution Insights
Leveraging Amazon Marketing Cloud Insights, we understand the complete customer journey from first exposure to final purchase. Our team identifies which Amazon PPC campaigns drive conversions and which increase sales, measures the impact of upper-funnel advertising, and determines the optimal touchpoint sequence that yields results.
Cross-Channel Conversion Metrics
We track off-Amazon conversions using Amazon attribution tracking. Our team monitors detail page views, add-to-cart actions, and purchases originating from non-Amazon sources to calculate true cross-channel ROAS and identify your highest-performing external traffic sources.
Reach and Frequency Metrics
We measure unique reach, average impression frequency, and audience overlap across your campaigns to optimize exposure levels. Our team analyzes how many times shoppers see your ads before converting, identifies optimal frequency caps to prevent ad fatigue, and eliminates redundant targeting that inflates costs without improving performance.
Why Leading Brands Partner with our Amazon PPC Management Agency?
With over 25 years of experience and a successful portfolio of managing over 3500 stores, SunTec India is an Amazon Service Provider Network (SPN) Approved Agency trusted by leading brands across the globe. Businesses outsource Amazon PPC marketing services to us because we provide:
Enterprise-Grade Data Security
We implement ISO 27001-certified information protection protocols, secure VPN access, and encrypted data sharing to safeguard your sensitive data. Each member working on a project signs an NDA for complete confidentiality.
Dedicated Account Management
Every client receives a dedicated Amazon PPC account manager for proactive campaign oversight. They serve as the primary point of contact, ensuring prompt query resolution, regular updates, and ongoing alignment with your goals.
Flexible Engagement Models
When you need long-term assistance or one-time support, our flexible engagement models cater to your tailored needs. After understanding your requirements on a call, our Amazon PPC consultants provide a tailored engagement plan that works best for you.
Timezone Adaptability
We operate across multiple time zones to provide timely support during your business hours, enabling real-time campaign optimizations and faster turnaround on critical tasks.
Transparent Reporting
We provide clear, detailed performance reports (weekly, bi-weekly, or at decided time intervals) featuring key metrics like ACoS, CTR, and RoAS to help you assess the impact of our Amazon PPC advertising services.
Compliance Management
We stay updated on Amazon’s advertising policies and proactively manage campaigns to ensure full compliance, minimizing risks of account suspension or policy violations.
Amazon PPC Management Services for Multiple Product Verticals
From consumer electronics to fashion and beyond, we provide Amazon PPC services that target the most relevant customers for your product category, driving optimized ad performance.
Consumer Goods
Health & Personal Care
Home & Lifestyle
Fashion & Accessories
Kitchen & Dining
Nutritional Supplements
Home Décor & Furniture
Apparel
Pet Supplies
Lighting & Devices
Footwear & Handbags
Baby Products
Toys & Games
Fitness & Wellness Equipment
Garden & Outdoor
Sunglasses & Accessories
Skincare & Beauty
Electronics
Bedding & Bath
Jewelry & Watches
Ready to Experience the Difference Professional Amazon PPC Services Make?
Join leading brands who've partnered with our Amazon PPC management agency to scale profitably. Whether you need comprehensive Amazon PPC account management or specialized support for specific campaigns, our team delivers measurable results backed by transparent reporting and dedicated expertise.
Managed Amazon PPC Services: FAQs
1. How often should Amazon PPC campaigns be audited and optimized?
For newly launched products or seasonal campaigns, we recommend auditing and optimization on a weekly or bi-weekly basis (adjust bids in real-time based on ACoS and reallocate budget on high-performing campaigns). A comprehensive audit can be conducted monthly to review campaign structure, analyze which campaigns are profitable, and identify areas where budget allocation needs to be adjusted to reduce wasted ad spend.
2. How long does it take to see results from Amazon PPC management services?
Most brands begin seeing measurable improvements—such as lower ACoS, higher click-through rates, and better keyword rankings—within 4 to 6 weeks of optimization. However, the timeline depends on product maturity, competition, and historical data. Our consultants audit your existing campaigns, understand your advertising goals, and then provide a realistic timeline in which you can expect to witness significant improvements from our Amazon PPC campaign management services.
3. Can you manage global PPC campaigns across multiple Amazon marketplaces?
Yes. As a full-service Amazon PPC advertising agency, we manage global PPC campaigns across all major Amazon marketplaces, including North America, Europe, the UK, and Asia-Pacific. Our team tailors Amazon PPC marketing to each region’s competitive landscape, currency, and shopper behavior. We handle localized keyword targeting, bid management, and Amazon PPC reporting & analytics to help brands scale internationally with consistent performance.
4. Is Amazon DSP worth it for small and mid-size brands?
Yes—if used strategically. For smaller brands, Amazon DSP can complement Sponsored Ads by reaching audiences beyond Amazon, including retargeting shoppers who have viewed your products but haven’t converted. Our Amazon PPC consultants design hybrid strategies that combine Sponsored Products, Sponsored Display PPC campaigns, and DSP placements to expand visibility, strengthen remarketing, and boost ROI with Amazon PPC, all while avoiding overspending.
5. What specific Amazon Attribution metrics do you prioritize to optimize cross-channel ad spend?
We focus on key Amazon Attribution metrics such as new-to-brand sales, click-through attribution, detail page views, and cross-channel conversion paths. These metrics provide granular insights into how off-Amazon activities—from social, search, affiliate, and email marketing—drive on-Amazon purchases. Leveraging these data points, we optimize holistic ad spend effectively across Amazon PPC campaigns and external channels.
6. How do you structure Amazon PPC campaigns to avoid keyword cannibalization and drive efficient spend?
During Amazon PPC campaign setup and optimization, we prioritize clean segmentation by product type, keyword intent, and match type to prevent keyword cannibalization. We separate branded vs. generic keywords into distinct campaigns or ad groups defined by goals (awareness, conversion, or retention) and use negative keyword optimization to prevent overlap between Sponsored Products, Sponsored Brands, and Sponsored Display ads. This ensures each campaign targets unique queries, eliminates internal competition, and maximizes ROI through efficient keyword targeting optimization.
Rachel Carter, eCommerce Manager, US.