Humongous amount of data is required to be processed and uploaded to keep the catalogs of products and services properly updated. However, keeping your product database, flowing with information and correct and precise to the last detail is always complex and tedious.
To cater to such requirements, we at SunTec offer Content development and catalogue management play a central role through the eCommerce chain. The whole process of identifying the desired products, gathering the product specifications and price ; thereby, you can focus on your core business processes and leave seemingly time-consuming and wearisome task of service and productContent development and catalogue management play a central role through the eCommerce chain. The whole process of identifying the desired products, gathering the product specifications and price with us.
Become More Consumer-Centric With Online Product Catalog Updating and Maintenance Services from SunTec India
We have successfully serviced hundreds of clients throughout the world and are effectively managing their product catalog maintenance task. Any given business website can prove to be profitable only if it can perform as a sales platform.
An online store though properly designed and developed – also ranking on relevant keywords for your brands and products, does not guarantee success and growth of your business on the Internet. It can only ensure that your website attracts traffic. However, the conversion of visitors into consumers is possible only when you meticulously manage:
Product Data Freshness: The visitors flocking your website will be repelled if your prices are not accurate, the features of the item are not detailed, availability status is not clearly indicated, or your website lacks in general product information.
Product Availability: Users have a right to know whether a product is in stock or not. It should not come as a surprise to them as they are about to complete their transaction. You should list the status of availability for all of your items.
Tax and Shipping: Mentioning and regularly updating the tax and shipping amount are highly recommended, as it contributes to the total cost of items, forming the most common reason for shopping cart abandonment for buyers.
Product Category: Marinating proper product category or attributes as per the taxonomy of your storefront, marketplace or comparison shopping engine enables the buyer, to quickly and easily search the desired product.
Images: Product photos not only advance the visual demonstration of your products but are also a requirement by all major marketplaces like Amazon, eBay or comparison shopping engines like Google, etc., with their own standards of photos clipping and formatting. Your images need to be suitably sized and modified to meet their requirements.
Unique Product Identifiers: If you fail to enter the UPC, EAN or ISBN, your listings might not display on product pages, and might as well be banned by some marketplaces and shopping engines.
Therefore, it is imperative that the products or the services that you offer through your business model are properly displayed over the relevant pages of your website.
However, in case of products not properly displayed or managed or simply missing from the interface, it is unlikely to convert visitors into consumers. Therefore, product catalog maintenance proves to be beneficial since it maintains the products offered by your business model and ensures they are easily accessible by potential consumers visiting your business website.