Have you ever tried to make a purchase from a huge online store with dozens of inviting products - and spent a lot of time and energy trying to find what you need - but ultimately end up NOT finding the right product and getting frustrated as a result? Would you want to visit that particular site again for another product - or would you find another place to shop?
The answer is obvious. It doesn't take a rocket scientist to figure out that proper product categorization is of utmost importance to any online marketplace, but amazingly enough, a LOT of retailers - including a lot of MAJOR players just don't get it - and end up losing a lot of business as a result.
Poor product categorization frustrates your shoppers, and they are unlikely to return to your site to make another purchase. You might believe that customers will find what they need through the search functions provided on most online shopping sites anyway, but that is not necessarily true either - improper categorization taxonomy makes it tough for the search feature as well to find the right product.
Anyway, the good news is that SunTec's product categorization services ensure that YOU never fall into this trap. We have over 15 years of experience categorizing products for a variety of different industries including, but not limited to clothing, lighting, sports, electronics, computers, bathroom accessories, medical equipment and more. We take away the hassle of learning about product categorisation, categorization taxonomy and online store taxonomy - we ensure that you can instead focus on running your business in a productive manner while we take care of the rest.