Have you ever tried to make a purchase from a huge online store with dozens of inviting products - and spent a lot of time and energy trying to find what you need - but ultimately end up not finding the right product and getting frustrated as a result? Would you want to visit that particular site again for another product - or would you find another place to shop?
The answer is obvious. It doesn't take a rocket science to figure out that proper product categorization is of utmost importance to any online marketplace, but amazingly enough, a lot of retailers - including a lot of major players just don't get it - and end up losing a lot of business.
Poor product categorization frustrates your shoppers, and they are unlikely to return to your site to make another purchase. You might believe that customers will find what they need through the search functions provided on most online shopping sites anyway, but that is not necessarily true either - improper categorization or taxonomy makes it tough for the search feature as well to find the right product.
Anyway, the good news is that SunTec India's product categorization services ensure that you never fall into this trap. We have over 15 years of experience categorizing products for a variety of different industries including, but not limited to clothing, lighting, sports, electronics, computers, bathroom accessories, medical equipment and more. We take away the hassle of learning about product categorisation, categorization or taxonomy and online store taxonomy - we ensure that you can instead focus on running your business in a productive manner while we take care of the rest.
It is a known fact that for most online retailers, 80% of products are placed into 20% of the categories. However, we not only make sure to correctly categorize your products - but we also make sure that your categories/subcategories are not generic or unbalanced.
We optimize your product taxonomy to make sure your customers can smoothly browse through your online product catalogs.
Developing proper eCommerce taxonomy is one of our core specialties. We will design and periodically revise the initial site taxonomy for you. We will make sure that we assign the right tags and categories to each of your products. Most eCommerce ventures would experience a vast increase in sales by adding in more pinpoint categories, making sure that overlapping categories and attributes are used correctly, and by ensuring they add the correct relationship information between products and attributes.
Our team will create the right number of categories and sub-categories for you to ensure your site ranks highly in the search engines for certain keywords. For instance, the 'main' category and first level subcategory tends to be the one that gets more attention from search engines - and we ensure we optimize these pages to the best possible extent (keywords, proper listing of products, etc.) to ensure the best ranking.
Putting products in the right categories and sub-categories ensure that your site search feature is able to find the right product far more quickly and efficiently - and this results in happy customers finding the right product and then purchasing from you!
We realize that it is not always an easy decision to choose the right company to outsource your product categorization requirements - and keeping this in mind, we invite you to try our services first before committing to a long term relationship. Contact us today, and never worry about your products being categorized inaccurately (and loss of business, thereby) again!